Transcript
[0:00] The single worst question [music] in any
[0:02] conversation is been busy. You are
[0:04] literally asking the other person's
[0:06] brain to [music] search for negativity.
[0:07] You're literally reminding them of all
[0:08] the reasons why they shouldn't be in
[0:10] conversation with you. If you ask the
[0:11] brain, been busy, the brain goes busy,
[0:13] busy, busy, busy. Until it gets an
[0:14] example of being busy. Yes, I am busy.
[0:17] >> Exhaustive doing this, this, and this.
[0:18] >> Or if they're not busy, well, then they
[0:20] then they sound like a loser. No, no,
[0:22] I'm just not busy.
[0:23] >> I got nothing going on in my life.
[0:25] >> No win.
[0:26] >> So, been busy is the single worst
[0:28] question. Vanessa Van Edwards is a
[0:29] behavioral investigator and founder of
[0:31] Science of People, best-selling author
[0:33] of Captivate and Cues and her new book,
[0:36] Conversation, Vanessa Van Edwards.
[0:39] >> Right now, we are directly competing,
[0:41] our conversations are [music] directly
[0:43] competing with our phones and we always
[0:45] choose the feed because it's more
[0:47] dopamine. So now our [music]
[0:49] conversations have to compete with the
[0:52] feed. Our questions have to be so good.
[0:54] Our stories have to be [music] so good
[0:56] that we actually pull you off of your
[0:58] phone.
[0:58] >> How are you going to be more funny,
[1:01] dramatic, [music] interesting than a 100
[1:05] videos in 10 minutes?
[1:06] >> I'll tell you how. In all conversation,
[1:07] [music] what we are deeply searching for
[1:10] is three things.
[1:15] with AI right now is something that so
[1:18] many people are using, myself including,
[1:20] with sharpening communication, with
[1:23] making sure you're saying the right
[1:24] thing, with all these different things,
[1:25] whether it be in personal or business
[1:27] context. And I only assume AI is going
[1:29] to be more used in the future by more
[1:32] people.
[1:33] >> What is the biggest thing human beings
[1:36] are lacking
[1:38] >> that will create more abundance for them
[1:40] in their relationships as they continue
[1:43] to use AI more? So I've spent the last
[1:46] two decades studying master
[1:48] conversationalists. You are one of them,
[1:50] sir. These are people who are able to
[1:54] have a conversation and elevate it to
[1:56] connection. They're able to avoid small
[1:58] talk traps. They're able to create
[2:01] chemistry in a way that people feel
[2:03] heard and understood.
[2:04] >> So when we're talking about the age of
[2:06] AI, we are having for the first time in
[2:08] history more conversation with
[2:11] technology
[2:13] >> than ever before. Not just through
[2:15] technology. We've been having
[2:17] conversation through technology for many
[2:19] decades. But for the first time in
[2:20] history, we are now talking to it. And
[2:23] that is shaping our conversational
[2:25] muscles. Think about this, right? I was
[2:27] sitting next to my my husband and he was
[2:29] talking to AI and I was we were both
[2:31] working. He was talking to AI and he
[2:32] goes, "Do better
[2:34] >> to AI."
[2:35] >> To AI. Do better. No. No. That's wrong.
[2:39] Do a better job. Do your research. No.
[2:42] Verify yourself.
[2:44] and he's talking AI and then he turns to
[2:46] me and I was like, "You better not tell
[2:47] me to do better, right?" And he was
[2:49] like, "Oh, no, no." Um, and he had to
[2:51] like shift gears. I could see it in his
[2:54] face
[2:55] >> that when we're talking to AI, we are
[2:57] using a kind of conversational muscle,
[2:59] very directive,
[3:01] >> very assertive, not polite, not about
[3:03] connection,
[3:04] >> not about reciprocity.
[3:06] >> And then we have to switch to talk to
[3:08] our colleagues, our partners, our
[3:09] friends.
[3:10] >> Friends, it's the same muscle. You know,
[3:13] when you say that I I can relate to that
[3:15] from sports into life because when I was
[3:17] playing football,
[3:18] >> it was like three hours in the afternoon
[3:20] was like go and kill someone. It was
[3:22] literally like
[3:23] >> put as much pain into the person across
[3:26] from you as possible so they feel it and
[3:28] they don't get up. Yeah.
[3:29] >> That's kind of what you're taught, you
[3:30] know, hit them so hard they can't
[3:32] breathe.
[3:33] >> Right.
[3:34] >> And then you're supposed to shift out of
[3:35] it, take the helmet off and the and
[3:37] shower and then be like, I love
[3:39] everyone. You know, it's like
[3:40] >> Yeah. It's a switch that you have to
[3:43] learn to navigate and I guess
[3:45] compartmentalize or what is the process?
[3:46] >> So here's how I would love to to invite
[3:49] people to think about is we think about
[3:51] going to the gym. We think about
[3:53] exercising our body. We lift weights to
[3:54] help our biceps or our quads. It is the
[3:57] same thing with conversation.
[3:59] >> The muscles that we use in our brain. I
[4:01] know we don't have muscles in our brain,
[4:02] but the way that we use our brain to
[4:03] talk is listening, right? So you're
[4:05] nodding at me. I'm making eye contact.
[4:07] I'm also thinking about a story or
[4:09] research. That is also like going to a
[4:12] social gym.
[4:13] >> And what we don't realize is we are
[4:14] flexing our social muscles now more than
[4:17] ever to technology, not to each other.
[4:20] And this has all kinds of interesting
[4:21] ripple effects. So for example,
[4:23] >> most of my best friends are across the
[4:24] country. I just recently moved as you
[4:26] know, and we're sending each other
[4:28] 9minute voice notes.
[4:30] >> Now that is not conversation, but it
[4:32] feels like conversation, right? I'm
[4:34] actually talking to my phone, right? I'm
[4:36] I'm talking and talking, which you'll
[4:38] you know, I love to talk. So, I'm I'm in
[4:41] a voice note. I have no feedback. I have
[4:44] no eye contact. I have no even they're
[4:46] called vocalizations. Oh. Uh-huh. Wow.
[4:50] None of those. And I have no person back
[4:54] to me who loves me and cares about me to
[4:56] say, you know, I don't know if that's
[4:58] the right line of thinking.
[4:59] >> Or, you know, can I double click on that
[5:01] for just a second? or push back or
[5:03] feedback or hard news and then I get one
[5:06] back and then it's over. That's the
[5:08] conversation.
[5:09] >> Interesting.
[5:09] >> We're changing the way that we're doing
[5:12] our reps to speak longer,
[5:14] >> to have less input. And you know what?
[5:16] And this is like why I'm here today and
[5:18] I'm so grateful. Thank you for having
[5:19] me.
[5:20] >> We are in a loneliness epidemic.
[5:22] >> You know, one in six people worldwide
[5:25] are affected by loneliness.
[5:27] >> And that number is getting worse, not
[5:29] better. Why? We think we're having
[5:31] conversation, but we're not getting the
[5:34] connection that we need. So, we're
[5:36] having conversation to AI. We're having
[5:37] conversation via voice note. We're on
[5:39] social media looking at all of our
[5:41] friends. We feel like we see them. We
[5:43] feel like we know them. I am now finding
[5:45] out my friends are pregnant, getting
[5:46] married, and get a promotion over
[5:48] LinkedIn and Instagram. Really, I can't
[5:50] remember the last time someone out with
[5:51] me and said, "I have good news."
[5:53] >> A lot.
[5:53] >> No. They go, "Did you see my good news?"
[5:56] >> Yeah, it's true.
[5:57] >> And then we have lost. And this is the
[5:59] chemistry. The the reason I wrote this
[6:01] book is there's a blueprint under our
[6:04] conversation that is happening that is
[6:06] so critical that when we're having even
[6:08] I'll even say even a video conversation
[6:10] right so or over the phone that still
[6:12] counts when we're talking not
[6:14] asynchronously so synchronously to
[6:16] another human being not voice note not
[6:17] AI our body is first producing oxytocin
[6:20] oxytocin the chemical of love and
[6:22] connection
[6:22] >> real time communication means so phone
[6:24] call and FaceTime is okay
[6:25] >> yes and we actually do still produce
[6:27] oxytocin over video and over the phone
[6:29] so we still have What does oxytocin do
[6:31] for us? Yes, it makes us feel connected.
[6:34] But it actually gives us a feeling of
[6:36] belonging. So when I'm with you and I
[6:38] say, you know, man, I'm feeling so
[6:42] lonely, like I'm so busy and I'm so
[6:44] tired and I'm lonely. I'm a new mom and
[6:45] I'm lonely. My friend can go, wow, tell
[6:49] me everything. And I get this feeling of
[6:52] being understood and loved. So that
[6:56] oxytocin is happening. You know what
[6:57] oxytocin also does? And I found this in
[6:59] the research of this book. The untalked
[7:01] about benefit of good conversation is
[7:06] oxytocin improves our social cognition.
[7:10] Meaning if we are having synchronous
[7:12] conversation,
[7:14] we both become better at reading people.
[7:17] >> We become better at reading faces. Yeah.
[7:18] >> We become better at hearing the nuance
[7:20] in the voice. Oh, your voice just
[7:22] cracked there. Are you okay? We get
[7:24] better at was that a lie? Was that true?
[7:27] So also we're better with people which
[7:29] makes us feel better which makes us more
[7:31] confident. The second thing that it's
[7:32] doing is chemically it's creating
[7:35] dopamine. Now dopamine does a lot of
[7:36] things in our body but it's the chemical
[7:38] of pleasure. It's the chemical yes it
[7:41] feels so good.
[7:42] >> It feels good but it also gives us
[7:44] energy like that feeling of tell me
[7:47] more. I want to know more. I want to do
[7:49] that with you. I want to help you. Let's
[7:50] go see that movie. That is actually
[7:52] dopamine. And right now we are directly
[7:55] competing. Our conversations are
[7:56] directly competing with our phones. You
[7:59] have a choice when you walk into a
[8:01] waiting room. You can scan your feed or
[8:03] you can talk to the person next to you.
[8:05] I'll have a lot of students, you know,
[8:06] you when you go into a classroom, you
[8:08] have a choice. Have your AirPods in and
[8:10] be on your phone
[8:11] >> or have a small conversation and
[8:12] connect.
[8:13] >> And we always choose the feed or almost
[8:16] always choose the feed because it's more
[8:17] dopamine. So now
[8:19] >> interesting. I think our conversations
[8:22] have to compete with the feed. Our
[8:25] questions have to be so good, our
[8:27] stories have to be so good that we
[8:29] actually pull you off of your phone. And
[8:31] that is a tremendous
[8:32] >> And that's hard to do though.
[8:33] >> Pressure.
[8:34] >> I wrote a whole book about it. It's a
[8:35] tremendous amount of pressure.
[8:36] >> How are you going to be more funny,
[8:39] dramatic, interesting than a hundred
[8:42] videos in 10 minutes?
[8:44] >> I'll tell you how. I'll tell you how. So
[8:47] yes, your feed is the funniest thing on
[8:49] the internet that day. It's your feed is
[8:51] the best thing in the world for you at
[8:53] that moment. It's very hard to commute
[8:55] that. But the one thing that AI cannot
[8:57] do is it cannot give you the feeling of
[8:59] being understood because technology
[9:02] doesn't understand in that way. And it
[9:04] can also not help you feel chosen.
[9:07] >> I think in in all conversation what we
[9:09] are deeply searching for is three
[9:11] things. Do you understand me? Do you
[9:15] choose me?
[9:16] and do you love me?
[9:19] >> And technology cannot do any of those
[9:21] three things.
[9:21] >> It can make me feel like, oh, there's a
[9:23] person talking about my challenge that
[9:25] is relatable. So, I can relate to this
[9:27] person's idea or their message or their
[9:29] video or tweet or whatever it is,
[9:31] >> right?
[9:31] >> But you're not speaking to them.
[9:33] >> No. And and you're not understood in
[9:35] that feeling of I am being seen for who
[9:39] I am. Mhm.
[9:40] >> You know, I offer these what I call
[9:41] power questions. And I over the last two
[9:44] decades, so my research started with
[9:46] just studying patterns of conversation,
[9:48] like looking at very good
[9:49] conversationalists and analyzing what
[9:52] makes for a good conversation. Like are
[9:53] there patterns? I'm a social
[9:55] overthinker,
[9:56] which means um it's a fancy nice way of
[9:59] saying that I just rethink everything
[10:01] that I said and always worry that I said
[10:02] the wrong thing.
[10:04] >> Um and that was really hard because I
[10:06] was like, what did I miss? Like what did
[10:08] I miss? So I just started just studying
[10:10] what are the patterns? What are the
[10:11] people who say the right things? Like
[10:13] are there right things? Are they doing
[10:15] something differently? Are they asking
[10:16] different questions? And what very
[10:18] quickly emerged and this led to the
[10:20] second part of my research is they are
[10:21] asking very highly specific questions.
[10:25] They are asking first questions that
[10:26] break autopilot. So they're not asking
[10:29] how are you? What do you do? Where are
[10:31] you from? They're not asking those types
[10:32] of questions because they I think
[10:34] intuitively know it's going to snap on
[10:36] autopilot. It's going to be a boring
[10:37] conversation. No dopamine, right? The
[10:39] other thing that they're doing is
[10:40] they're asking questions. The way that
[10:43] the only pattern I could see with all
[10:44] these questions, I was cataloging them
[10:46] is they are looking for stories, not
[10:49] facts. People who look for facts, I
[10:51] mean, technology can do that, right? We
[10:52] Google fact check someone, we Google
[10:54] someone, you know, we're like, okay,
[10:55] married, lives in LA, right? Like
[10:56] podcaster, right? Right. Right. Author,
[10:59] >> facts are dead ends conversationally,
[11:01] right? Where are you from LA? Where do
[11:04] you live in LA? Uhhuh. How many kids you
[11:05] got? like there's nowhere to go with
[11:07] that and it creates a lot of
[11:09] conversational burden. So for us
[11:10] overthinkers, we're like
[11:12] >> then you have to think of the next thing
[11:13] to ask cuz there's there's an ending.
[11:15] Okay, now I have to think of something
[11:16] next.
[11:16] >> And then like what happens when you're
[11:18] like what do I say next? It's very
[11:19] selfish. I'm listening less because I
[11:22] know that in one word it's going to be
[11:24] that end. It's going to be my turn
[11:25] again. Right? So it creates a lot of
[11:28] conversational obsession.
[11:29] >> I've learned that there's three words
[11:31] that you can say to make yourself one of
[11:32] the most interesting people in any room.
[11:35] The three words are tell me more. Tell
[11:36] me more.
[11:37] >> That's it. Tell me more.
[11:38] >> Tell me more.
[11:39] >> And when you create a question that
[11:40] doesn't have like a conclusion, but it's
[11:43] a story, you can say, "Wow, that's
[11:44] fascinating. Tell me more. Tell me
[11:45] more." Right?
[11:46] >> Yes. Okay. So, tell me more is one of my
[11:47] favorite likable phrases. I I love it.
[11:49] And you're a good conversationalist, so
[11:50] you use it because But if you were to
[11:52] ask a bad question at first, right?
[11:54] Like, how many kids do you have? Tell me
[11:55] more. [laughter]
[11:56] >> It'd be weird, right? So, you have to in
[11:59] a way set yourself up for success by
[12:01] asking for stories. You're asking for
[12:02] stories. You're also asking for
[12:03] emotions. So,
[12:04] >> what are you most excited about? Is a
[12:06] great opener,
[12:07] >> right? Exactly.
[12:08] >> What are you most grateful for today?
[12:09] What are you most excited about? What's
[12:10] the biggest challenge in your life right
[12:11] now?
[12:12] >> Yes. Um, another if I could add one
[12:14] more, those are like chef's kiss. No,
[12:17] no, those are beautiful. And those are
[12:19] also you did something important there
[12:20] is
[12:21] >> those are safe level one questions.
[12:24] >> Now, it's a level five S tier.
[12:27] >> I don't want Sier. I love Sier. I want
[12:29] the S tier.
[12:30] >> I love an S tier. I love an S tier. So a
[12:33] mistake that extroverts make. You're an
[12:35] extrovert. I'm avert.
[12:36] >> I think so. I'm think I don't want to
[12:38] assume, you know, you don't want to
[12:39] assume someone's status. So I think
[12:41] you're an extrovert. Now my extroverts,
[12:42] I love you extroverts. I love you. I
[12:44] love you.
[12:45] >> But you're all flawed. [laughter]
[12:47] >> But you suck at this.
[12:48] >> But you suck at No.
[12:50] >> But you so want to connect and you're so
[12:53] comfortable connecting that you will
[12:55] sometimes skip level one and go too deep
[12:57] too fast.
[12:57] >> Yeah. Yeah. That's probably me, right?
[12:59] >> Lots of times. Yeah. I've learned to
[13:00] read the room more now, but it's, you
[13:02] know, I used to do that a lot. Go deep
[13:04] right away where you kind of need some,
[13:05] you don't need small talk, but you need
[13:07] some
[13:08] >> level one.
[13:09] >> Yeah. Level one talk.
[13:10] >> Yeah.
[13:10] >> Right. So, extroverts, we you need to
[13:13] have learn to have really great level
[13:15] one conversation. Not how are you, what
[13:17] you do, but like swapping out what you
[13:19] did was expert because you were swapping
[13:21] how are you for what's been good.
[13:24] >> Yeah. What are you grateful for?
[13:24] >> What's exciting? What are you grateful
[13:26] for? Those are swaps. If you say, "What
[13:28] is your greatest dream right now?" Yeah.
[13:30] When you just need someone,
[13:31] >> right? Like no. So the second part of my
[13:34] research was I stumbled upon this study
[13:36] by Dr. Dan McAdams and he found that
[13:39] there are three levels of connection
[13:40] that we have to pass through these three
[13:43] levels to connect with someone.
[13:44] >> What are those?
[13:45] >> Okay. So level one is called general
[13:47] traits. We have to start here as humans.
[13:51] General traits are the basic facts about
[13:52] someone. Hometown, family status, job.
[13:55] Here's what's really hard, which I found
[13:57] shocking, is the social brain has to
[14:01] process social information in a
[14:03] hierarchy.
[14:04] Meaning, I cannot know your why and how
[14:07] before I know your what.
[14:09] >> I actually can't really connect with
[14:11] your dream and your goals and your
[14:13] learning unless I know the basics about
[14:15] you.
[14:16] >> I have to kind of know those basics. So,
[14:18] extroverts, well, very, very
[14:19] well-meaning extroverts, they really
[14:21] want to connect so bad they skip it.
[14:23] Like, I don't even need to know that.
[14:24] I'm going to skip right to level three.
[14:26] But it's the brain literally cannot
[14:28] process that way. So level one is about
[14:30] finding out the facts through story.
[14:33] >> So asking have any fun plans coming up?
[14:36] Do anything fun this past weekend?
[14:37] >> So it's the holidays. What you know what
[14:39] what big plans? You got any trips?
[14:40] Spending time with the kids. So if you
[14:42] have a wife and kids, you're going to
[14:44] find a way to tell me. But I didn't ask
[14:46] you, do you have a wife and kids?
[14:47] >> Right. Right. Right.
[14:47] >> Right. I What do you do is another like
[14:51] I have a problem with that question.
[14:52] What is the worst question anyone should
[14:54] ask someone just meeting for the first
[14:56] time?
[14:56] >> The single worst question in any
[14:58] conversation is been busy.
[15:00] >> Really
[15:01] >> been busy. You are literally asking the
[15:03] other person's brain to search for
[15:05] negativity. You're literally reminding
[15:06] them of all the reasons why they
[15:07] shouldn't be in conversation with you
[15:09] >> cuz they're too busy.
[15:10] >> If you ask the brain been busy, the
[15:12] brain goes busy, busy, busy, busy until
[15:14] it gets an example of being busy. Yes, I
[15:16] am busy.
[15:16] >> I'm exhausted. I'm doing this and this
[15:18] and this.
[15:18] >> Or if they're not busy, well, then they
[15:19] then they sound like a loser. No, no,
[15:21] I'm I'm just chilling out. [laughter]
[15:23] >> I got nothing going on in my life.
[15:25] >> There's no win.
[15:26] >> So, been busy is the single worst
[15:28] question. The second worst question is,
[15:29] what do you do? And here's why. What do
[15:32] you do is socially scripted, right?
[15:34] We've been asked and answered it so many
[15:35] times that the brain is going to social
[15:37] script. It is impossible to create
[15:40] really genuine connection when someone
[15:41] is social script. This is why that
[15:43] boring small talk happens. What do you
[15:45] do? What do you do?
[15:47] >> What school do your kids go to? What do
[15:48] you
[15:49] >> How did you get started? Oh, do you and
[15:51] it has that like tone because the brain
[15:53] is not
[15:54] >> awake. It's like staying in that
[15:56] autopilot.
[15:56] >> What's the best response for someone to
[15:59] break the pattern if someone asks you
[16:02] what do you do?
[16:02] >> Okay. Yes, I have a formula. So, please
[16:05] please let's not ask these anymore.
[16:07] Okay. So, like we can all agree. Let's
[16:09] all make a pack small talk diet. No more
[16:11] what do you do? How are you? Okay. But
[16:12] what we can do is people are going to
[16:14] ask you boring questions.
[16:15] >> Yeah.
[16:16] >> And that is an opportunity. Every single
[16:18] time somebody asks you, "What do you
[16:20] do?" you have an opportunity to break
[16:23] their autopilot, to wake them up so
[16:25] their brain goes, "Whoa." What you want
[16:27] to do here is you want to create small
[16:30] hooks that give somebody a very easy
[16:35] follow-up.
[16:36] >> Remember, what do you do? Whatever it
[16:38] takes.
[16:39] >> What do you do? Surviving drinking
[16:41] coffee just today. Okay. So, you have
[16:43] two choices. You did the first one.
[16:44] First, first one, you can be funny,
[16:46] right? So like
[16:47] >> whatever it takes,
[16:47] >> right? I love it.
[16:49] >> For what? Yeah.
[16:50] >> I like I like funny for how are you?
[16:52] Like when someone asks how are you, you
[16:53] don't have to say good busy thanks
[16:54] >> or but good fine things.
[16:55] >> Funny how are you? Um on a se on a scale
[16:59] seven to 10. Seven out of 10. Right. How
[17:01] are you? Um I am here today. Right? Like
[17:05] you can break those with just funny.
[17:07] That's option number one. Um if you're
[17:08] socially courageous, it takes a little
[17:10] bit of courage to be funny.
[17:11] >> Option two is you give them the story.
[17:15] So what do you do should be a basic
[17:17] formula that I have is give them a label
[17:19] first. We we do need a label. I do
[17:22] blank. I am a teacher. I am an author. I
[17:25] am in marketing. For who? We also like
[17:28] to know who you do it for. Especially if
[17:30] that's me.
[17:31] Why?
[17:33] >> So I do for who by what's your why. And
[17:37] in that answer and again everyone's
[17:39] answer is a little different here is
[17:41] >> you're trying to be easy to talk to.
[17:43] >> Yeah. I I think that the the mistake
[17:45] that I made for many years in in in
[17:48] conversation, you know, I joke I'm a
[17:50] recovering awkward person as you know,
[17:52] my awkwardness came because I was it's
[17:55] embarrassing. I was trying to be
[17:56] impressive.
[17:57] >> Like I was going into conversation
[18:00] trying to like razledazzle and be
[18:02] impressive. No, actually the best way to
[18:05] be in conversation is to be easy to talk
[18:06] to. Is to put the other person at ease.
[18:09] The best way we can do that is if we
[18:11] have an answer that's extremely clear.
[18:12] my label. It gives my my who and my
[18:15] what. Great. You know exactly what I do.
[18:17] And then I give you a very easy response
[18:20] or ask back. That puts the other person
[18:22] at ease and the entire conversation is
[18:24] better. It's also, I think, less
[18:25] selfish.
[18:26] >> Yeah.
[18:27] >> Right. Conversational selfishness comes
[18:29] from being so into your answers that you
[18:33] have to show something that you are or
[18:35] be performative. I think the best thing
[18:36] is to try to like toss it back. Tell me
[18:38] more. Or also like here's a story for
[18:39] you.
[18:40] >> Do you like it? What if you're just both
[18:41] like, "No, you tell me more. No, you
[18:43] tell me more. No, you tell me. No, you
[18:44] tell me."
[18:45] >> Okay. Okay. This is a really good
[18:46] >> But this is still part of general This
[18:47] is still part of general training.
[18:48] >> We're still level one. We're still level
[18:49] one. Okay. So, by the way, you can't
[18:50] make it to level two unless you make it
[18:52] through level one,
[18:53] >> right? So, these are really good
[18:54] questions because
[18:55] >> I just like skipping levels, though.
[18:56] >> No, no, no, no skip levels. No skip
[18:58] levels. No, no. We have to do level one.
[19:00] So, it's a great question. Sometimes
[19:03] introverts, like I have an entire
[19:05] chapter on introverts because introverts
[19:07] often want to listen first. And I
[19:08] believe this is a big you're you can
[19:10] argue with me on this if you don't if
[19:11] you don't agree. I think there are two
[19:12] types of people in the world. There are
[19:14] entertainers and there are appreciators.
[19:18] >> Entertainers love to tell story. They
[19:20] want you to laugh at their jokes. They
[19:22] want you to they want to share their
[19:23] opinion. They're happy to drive the
[19:25] conversation both with question and with
[19:26] story. They like sharing. It makes them
[19:30] feel alive and heard. Appreciators love
[19:33] to listen. They love to ask the good
[19:35] questions and they want to be
[19:37] entertained.
[19:38] They want to hear your good story.
[19:40] >> They want to laugh at your jokes. They
[19:42] actually get a lot of joy from laughing
[19:44] other people's stories and conversations
[19:46] and jokes.
[19:47] >> The problem is if you have two
[19:49] appreciators in a conversation, it's
[19:51] going to be hard.
[19:52] >> Mhm.
[19:52] >> Right. So, when you're
[19:54] >> It can't be both.
[19:55] >> We default to one.
[19:56] >> Of course, we can dial up into like I
[19:58] I'm actually an appreciator, but I
[20:00] interview like I'm in interviews, right?
[20:02] I don't have a podcast. So, I have to
[20:04] >> turn it on.
[20:05] >> I have to turn it on, right? like, but
[20:06] I'm on like this is I'm turning it on,
[20:09] right? Because I know that I have to
[20:10] step into that role in a conversation.
[20:13] If you can be conversationally flexible,
[20:15] it's a gift.
[20:16] >> Yeah. The School of Greatness is brought
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[21:25] So if your boss, this is a a mistake
[21:27] people make with bosses. Bosses are
[21:30] often not always appreciators. So a
[21:33] mistake that people will make is they'll
[21:34] go to their boss and they'll ask
[21:35] questions. Tell me about your weekend or
[21:37] you know what' you think of the game or
[21:38] and the boss is like you know you
[21:39] entertain me.
[21:40] >> I talk all day.
[21:41] >> Yeah. Yeah. Yeah.
[21:42] >> So in this way and this takes a little
[21:44] bit of preparation but I think it's
[21:46] worth it. In level one
[21:48] >> can you prepare for boring questions?
[21:50] Mhm.
[21:51] >> Can you prepare for
[21:53] the things you're asked the most often?
[21:55] And so I would make a list of the
[21:57] questions you are asked the most often.
[21:59] What are gifts you can give? Either
[22:00] stories that are longer if you have an
[22:03] appreciator um or um stories that are
[22:06] stories that are longer if you have an
[22:07] entertainer or stories that are shorter
[22:08] if you have an appreciator. You have to
[22:10] prepare for both.
[22:11] >> That's general traits.
[22:12] >> General traits.
[22:12] >> Step one. Step two.
[22:13] >> Okay. So you've you've mastered
[22:14] someone's general traits and level one
[22:16] is all about putting someone at ease.
[22:17] And then you feel like you know I think
[22:19] we can level up. So level two is called
[22:22] personal concerns. Personal concerns are
[22:25] goals, motivations, values, personality
[22:29] traits.
[22:31] When you're on level two with someone,
[22:33] you know two things about them. This is
[22:34] kind of the selfch check.
[22:37] You know what gets them up in the
[22:38] morning. You know what like pulls them
[22:40] through the day. You know what they're
[22:41] driving towards, what motivates them.
[22:43] >> But you also know what keeps them up at
[22:45] night. You know what worries them. You
[22:47] know what? [sighs]
[22:48] >> What keeps you up at night?
[22:51] >> This book launch. [laughter]
[22:52] >> I feel like
[22:53] >> I mean like so honestly
[22:55] >> it's a lot of work.
[22:56] >> It's a lot of work.
[22:57] >> And also I like I so strongly
[23:01] >> you're always like why am I doing this
[23:02] again?
[23:02] >> Why am I doing [laughter] this?
[23:04] >> And so I Yeah, this book launch.
[23:07] >> That's what's going on. Yeah,
[23:07] >> that's what's keeping me up at night. Um
[23:09] and you know book book launches are hard
[23:11] because reading is a commitment.
[23:13] >> It is.
[23:14] >> I know asking someone to buy a book. a
[23:16] big expense. I know. And then you're
[23:18] asking, "Can I have 8 hours of your
[23:19] life?"
[23:20] >> Yeah, exactly.
[23:20] >> Can I have 8 hours of your life?
[23:22] >> Yeah.
[23:22] >> What a huge ask. So, um, that's what's
[23:25] keeping me up at night. And I think
[23:28] asking that is also a gift to me because
[23:31] I can ask for your help. And you already
[23:32] are helping by having me here.
[23:33] >> Got your back,
[23:34] >> right?
[23:34] >> Yeah. Of course.
[23:35] >> So, level two, here's the key for level
[23:37] two is there's a couple questions. One
[23:38] is asking about goals and being more
[23:40] comfortable in your relationships asking
[23:42] about goals. You know, yes, I'm talking
[23:43] about social interactions, but I'm also
[23:44] talking about work interactions.
[23:46] >> Like, do you know what all of your
[23:47] colleagues are working on? What's their
[23:48] professional goal? What's their health
[23:50] goal? What's their social goal? Being
[23:51] more comfortable if you're on level two
[23:53] with them.
[23:54] >> Talking about like what are you working
[23:55] on? Like what, you know, if it's KPIs,
[23:57] sure, like if it's quantifiable, that's
[23:59] great. But also just like, you know, how
[24:01] can I support you, right? And so goals,
[24:03] I call it dream building.
[24:05] >> Mhm. Are you dream building with the
[24:08] people in your life or are you
[24:10] accidentally dream killing?
[24:14] Dream killers destroy connection in
[24:17] level two.
[24:17] >> Yeah. Well, I mean, I'm assuming we've
[24:19] all probably been there as well as also
[24:20] experienced it from others, whether it
[24:22] be I don't know what you're going to say
[24:23] here, but it's probably like if you're
[24:24] just speaking negatively or gossiping or
[24:27] doing things that are like pulling down
[24:29] versus speaking about possibilities.
[24:31] >> Yes. So if you're entering into
[24:33] conversations like I don't know that are
[24:34] just negative then it's okay maybe there
[24:37] is some common connection about
[24:38] something we don't like or we didn't
[24:40] approve of or Sally said this whatever
[24:42] but it's is it empowering us to move
[24:45] forward
[24:46] >> okay negative is the first aspect of
[24:48] dreamkilling but it's not the only
[24:50] aspect and I also don't think that you
[24:53] have to be positive to dream build like
[24:55] there is such thing as toxic positivity
[24:56] right like we also don't want that what
[24:58] dream killing the way that I think about
[25:00] it and when I observed Dream builders
[25:01] and dream killers as leaders, right?
[25:03] This is a lot of my corporate talks are
[25:05] seeing how these two folks manage and
[25:07] lead. Dream builders are additive. They
[25:11] are constantly adding. So they are
[25:13] asking tell me more. They are adding
[25:15] questions. They are adding curiosity.
[25:17] They are adding to whatever it the fire
[25:20] that is being stoked.
[25:21] >> Dream killers are subtractive.
[25:24] >> They are taking away. They're poking
[25:26] holes in balloons. They also do this
[25:28] thing and I think this is most of your
[25:30] viewers. I think very smart people have
[25:35] the tendency to accidentally dream kill
[25:38] with trying to be helpful.
[25:41] >> How so?
[25:42] >> Dream killers often, not always, have a
[25:44] very good intention. They want to help
[25:46] you with their goal. But did you know
[25:48] But did you know well you know the the
[25:50] market is really that's already been
[25:51] done before.
[25:52] >> Oh yeah. I
[25:53] >> I don't think that's going to work.
[25:54] >> Yeah. It's gonna be too hard,
[25:55] >> right? Like you have you thought about
[25:56] this? I don't know if you thought about
[25:57] that. And so a lot of the times the
[26:00] smartest people in the room are dream
[26:02] killing because they're actually trying
[26:04] to be helpful.
[26:06] >> It's good thing I'm always the dumbest
[26:07] person in the room, you know,
[26:08] >> always lifting others up. Hey,
[26:10] [laughter]
[26:11] >> it's the bonus of being additive.
[26:14] >> Oh, so I think I just shared this
[26:16] because one, if you've been accidentally
[26:18] dream killed,
[26:19] >> oh,
[26:19] >> I I wouldn't maybe it was maybe there
[26:21] was good intention there. Maybe not
[26:23] always. And if you're an accidental
[26:24] dream killer, I just like a lot of my
[26:25] students, I'll I share this lesson, you
[26:27] know, I teach it and then they're like,
[26:28] uh,
[26:29] >> I did this or I've done this or I've
[26:31] done this or I do this now,
[26:32] >> right? Or like accuracy dream killing
[26:33] like I was with a couple recently and
[26:35] the the my friend was I don't want to
[26:38] name them. My friend was like, "Oh, you
[26:39] know, last weekend the craziest thing
[26:41] happened. We went on this road trip on
[26:42] we were on the 101." Her husband goes,
[26:44] "No, no, it wasn't the 101. It was a
[26:45] 405." Right? We were on the 405 and it
[26:47] was so hot. Well, it actually wasn't
[26:49] that hot. It was It was hot on the
[26:50] highway, but it wasn't hot outside.
[26:52] Right. So it wasn't that hot. We were on
[26:53] the and like he wouldn't let her get to
[26:55] the story. Now the point of the story
[26:56] was something totally different but he
[26:58] was trying to be accurate which came
[26:59] from a good intention but it dream
[27:02] killed the momentum of what she was
[27:03] trying to say. So I think this is
[27:05] >> check later you know not interrupting
[27:08] constantly.
[27:08] >> Gut check not fact check.
[27:10] >> Yeah. Yeah.
[27:10] >> Right. Like one of my big bold quotes is
[27:12] like we have to gut check before we fact
[27:14] check.
[27:14] >> Yeah. Maybe it wasn't 100% accurate but
[27:16] let's hear this rest of the story.
[27:17] >> Or like is this the time for that?
[27:19] >> Yeah. [laughter]
[27:19] >> Is this the time to fact check? I always
[27:21] want to fact check but their timing is
[27:23] issue and this is where level two is
[27:24] more nuanced right level two is nuance
[27:26] you're in work relationships with people
[27:27] you it's very important you get along
[27:29] with them at work it's your partner
[27:30] sharing their big side hustle idea
[27:32] >> there is nuance here of the timing of
[27:34] when we are additive and how we are
[27:36] additive
[27:37] >> yeah yeah and that's level number two
[27:40] >> level two personal personal concerns
[27:42] >> personal concern so dream killing or
[27:43] dream building
[27:44] >> got to dream build not dream kill and
[27:46] then the last little aspect as well
[27:49] we're not Uh yeah, I mean dreams are
[27:52] dreams are S tier. Okay, dreams are
[27:53] really high.
[27:54] >> Okay, so a couple notes before we get to
[27:55] level three here is level two also does
[27:58] some very nuanced things
[27:59] psychologically. If I could talk a
[28:01] little bit of psychology. Okay, sure.
[28:02] >> So um
[28:05] I studied master conversationalists and
[28:07] one of those was Howard Stern.
[28:09] >> He's incredible what he does.
[28:10] >> I mean he he has these incredible
[28:14] conversations with people where he asks
[28:16] questions that have never been asked of
[28:18] before. He can get people to open up and
[28:19] now however you feel about Howard Stern,
[28:20] right? Like we can still learn from how
[28:22] he has conversations. So I studied
[28:24] thousands of hours of his transcripts
[28:26] looking for patterns like how does he do
[28:28] it?
[28:29] >> One of the biggest things that Howard
[28:30] Stern does.
[28:30] >> So the biggest thing that he does the
[28:33] name the only name I could think I was
[28:34] like there's a pattern here. I call it
[28:36] conversational confetti. Howard Stern
[28:39] has the unique ability to make
[28:40] conversation very exciting, especially
[28:42] in level two, by sprinkling in phrases
[28:45] like, "What's the weirdest thing that
[28:47] ever happened to you?"
[28:49] >> You're never going to believe it.
[28:50] Yesterday, the most embarrassing thing.
[28:52] I couldn't believe it. The worst thing
[28:54] I've ever seen was the worst piece of
[28:56] advice, the best piece of advice, the
[28:58] most embarrassing thing, the weirdest
[28:59] thing. And what he's doing, I was like,
[29:02] "Oh my goodness, he is creating what are
[29:04] called information gaps." Mhm.
[29:06] >> So the brain wants to know everything.
[29:09] It does not like having any gaps in any
[29:10] information. So when the brain hears the
[29:13] worst piece of advice I've ever been
[29:15] given, the brain's like, "Well, what is
[29:17] it?" Right? It creates an information
[29:19] gap. And the brain will do anything to
[29:21] to hear it. So we lean in. We listen
[29:24] better. We get excited. It creates an
[29:26] and and then he always answers with
[29:27] something really on par. Like he would
[29:29] never say, you know, the craziest thing
[29:30] happened to me yesterday. I got a
[29:32] coffee.
[29:33] >> He would never say that. So it's always
[29:34] authentic, right? I was running around
[29:36] naked in New York City and you know
[29:37] whatever it is crazy
[29:41] more.
[29:41] >> So like it is one is we ne and never use
[29:44] these inauthentically. In fact what I
[29:46] actually want to think of is you
[29:47] actually have some very exciting
[29:49] interesting worst best things. We just
[29:50] have to preface it. One of the things
[29:52] that we do uh here when we have a new
[29:55] team member
[29:56] >> uh
[29:56] >> and they're kind of like in their first
[29:58] team call uh we try not to be like
[30:00] Howard Stern fully on but we ask people
[30:04] you know what's your most embarrassing
[30:05] story.
[30:05] >> Oh love
[30:06] >> you know and it's kind of like breaking
[30:07] the ice in that way of like
[30:08] >> love
[30:09] >> reveal a little bit more about you. You
[30:10] can make level two dude.
[30:11] >> We can make it PG you know it doesn't
[30:13] have to be like some crazy thing here.
[30:15] >> Do you share yours?
[30:16] >> Oh yeah yeah yeah.
[30:17] >> Okay great okay good. But that's level
[30:19] two. No, we and I always make and I
[30:20] always make my COO share his, which he
[30:23] crapped his pants one time, so as an
[30:25] adult, you know, so I was like, okay,
[30:26] >> you know, as long as he leads with that,
[30:28] then anything else is free game.
[30:29] >> And then you set a vulnerability bar.
[30:30] >> Yeah. Yeah. Exactly.
[30:31] >> Right. Like you set the stage of like we
[30:33] all make mistakes. We all have
[30:34] embarrassing things. So one is just to
[30:36] take a step back from your stories and
[30:38] your conversation and just think about
[30:39] like what cool stuff do I have to share?
[30:42] Like what is a weird thing that
[30:44] happened? What's a surprising thing that
[30:45] I learned? What is the best piece of
[30:46] advice? What's the worst piece of
[30:47] advice? It's weird to think about
[30:49] yourself in that way, but it actually is
[30:50] more fun. It's more engaging for you.
[30:52] So, I think a he's having more fun in
[30:54] conversation because he's thinking that
[30:55] way, but we can too. We can do it
[30:57] authentically. I would never do it
[30:58] inauthentically. But as I began to think
[31:00] about it, I was like,
[31:02] >> you know, actually there are some really
[31:03] funny embarrassing moments or stories.
[31:05] And so now when I'm living like just
[31:07] living my life, if something weird and
[31:09] crazy happens, I'm like bringing this up
[31:11] in story tomorrow.
[31:12] >> So, in a weird way, it also like adds
[31:15] more depth to even my dayto-day. So
[31:17] sprinkling in these kinds of
[31:18] conversations in creates information
[31:20] gaps which we want. And the other thing
[31:22] I will suggest this is a really brave
[31:24] one. This is this is really brave but
[31:26] I'm I think people are brave who are
[31:28] watching. Okay.
[31:29] >> You could also play guessing games in
[31:32] conversation.
[31:32] >> Give me an example.
[31:33] >> Okay. This works really well with
[31:34] introverts too. So um Lewis, how many
[31:37] kids do you have? Oh wait, let me guess.
[31:40] [laughter]
[31:40] >> Yeah. Yeah. Don't let me answer. Don't
[31:42] let you answer
[31:43] >> because I I just This happens actually.
[31:46] This I created this tip accidentally
[31:48] because I kept accidentally asking
[31:51] >> answering and then answer. Yeah.
[31:52] >> No. So, um
[31:54] >> where do you live? Oh, let me guess.
[31:55] >> Let me guess. No. No. Yes. Yes. So, like
[31:57] if I'm at like a conference and it comes
[31:59] up or I accidentally asking, you know,
[32:00] where are you from? Wait, let me guess.
[32:02] >> You look like a Cape Cod kind of person.
[32:04] Right. [laughter]
[32:05] >> Right. And then you just like you can
[32:07] play, right? Or like my favorite is like
[32:10] um so what are your kids' names? Let me
[32:11] guess.
[32:12] >> Or I'll guess birth order.
[32:14] >> You know, I'll guess where they're from.
[32:16] >> That's fun.
[32:16] >> Just like it.
[32:18] >> I know this takes a little bit of
[32:19] courage.
[32:20] >> But it's it's playful and I think like
[32:23] what are we doing if we're not having a
[32:25] little fun in conversation?
[32:27] >> 100%.
[32:28] >> You know, like yes, some of it is very
[32:29] serious and we're about to get to level
[32:30] three and that's where it gets more
[32:31] serious. But like can we play in level
[32:34] two?
[32:34] >> Should a lot of it should be play. Okay.
[32:36] >> A lot of it should be play. Like I I
[32:38] love coming on here because we are
[32:39] playful in conversation like right we
[32:40] could play a guessing game. We we could
[32:42] we want. Um I think that
[32:45] having the courage to bring that element
[32:48] of play into your conversations at work,
[32:50] at home.
[32:51] >> Are there certain questions you should
[32:53] never ask women
[32:55] >> if you're a man?
[32:56] >> And are there certain questions you
[32:57] should never ask men if you're a woman?
[33:00] >> Why are you single?
[33:02] >> People do that a lot though, right?
[33:04] Don't they do that sometimes?
[33:06] Let's not.
[33:06] >> You seem amazing, but why are you
[33:07] single?
[33:08] >> No.
[33:10] >> No.
[33:11] >> Any question for both men or women that
[33:14] puts someone on the defensive
[33:17] >> or sets them up to fail.
[33:18] >> I think that been busy is like a setup
[33:20] to fail question, right? Because you
[33:21] either have to be busy and talk about
[33:23] how busy you are, which by the way, the
[33:24] research shows talking about how busy
[33:25] you are makes you look less competent.
[33:27] >> So, you're actually setting someone up
[33:29] to look and sound more incompetent.
[33:30] >> You look stressed. you don't like look
[33:32] like you're in control of your life or
[33:34] responsible overwhelmed
[33:36] >> yeah so like why why would you have them
[33:38] do that or they're going to have to
[33:39] disagree with you so like why are you
[33:41] single one are they really going to like
[33:43] feel comfortable
[33:44] >> sharing that no um I also don't love the
[33:47] questions like what is your greatest
[33:49] weakness
[33:50] >> you know I work with a lot of companies
[33:51] and we talk about hiring practices and
[33:53] you know what interviews should be
[33:55] conversations in my opinions right like
[33:57] in my opinion interviews are a way for
[34:00] you to connect with
[34:01] the the interviewee to the manager and
[34:04] the manager to the interviewe. And so
[34:06] approaching every single work
[34:09] conversation as a conversation, even a
[34:11] performance review, even an interview in
[34:14] that we're trying to set someone up for
[34:15] success. And so any questions that puts
[34:17] someone on the defensive, I don't love.
[34:18] Um, so why are you single? What's your
[34:21] greatest weakness? And there's one other
[34:22] question that I'm a little bit careful
[34:23] of for both men and women,
[34:25] >> which is,
[34:26] >> how much do you weigh? No,
[34:27] >> you know, I don't even care about that
[34:28] one. [laughter]
[34:30] How old are you?
[34:31] >> I mean,
[34:32] >> who cares? I mean, who cares?
[34:33] >> Maybe not.
[34:34] >> It's also fact based, right? It's like
[34:35] straight to level one, right? Right.
[34:37] It's like one way. Yes. One word answer.
[34:39] Um, you can't be like, tell me more.
[34:41] >> How much do you weigh? Tell me more.
[34:42] [laughter]
[34:43] >> The last question I do not like that I
[34:46] have problems with is uh what's your
[34:49] story?
[34:50] >> God, so hard. Where do you want me to
[34:51] start?
[34:52] >> Thank you.
[34:53] >> It's like Esther Prell, where should we
[34:54] begin? You know, it's like
[34:55] >> it's too much.
[34:56] >> It's a lot. You want to start at five?
[34:58] you want to start last year, you must
[34:59] start like
[35:00] >> right and the extrovert's going to be
[35:01] like well you know start in the child
[35:04] college years like it's it's
[35:06] >> it's too much pressure and you know just
[35:08] mechanically speaking
[35:10] >> I was looking at the mechanics of
[35:12] conversation for this and the cander
[35:14] corpus is the biggest database on
[35:16] conversation and they found that turn
[35:18] taking just so we are clear is 15 to 30
[35:21] seconds so you speak 15 to 30 seconds I
[35:23] speak 15 30 seconds that's helpful right
[35:25] like and by the way if you think you
[35:27] over talk or you undertalk, I would
[35:30] recommend listening to a pre previously
[35:32] recorded call or time yourself. If
[35:35] you're speaking for 30 seconds and it
[35:36] feels too long, you might be
[35:38] undertalking. If you're speaking for 30
[35:40] seconds and you're like, "Wow, that went
[35:41] so fast." You might be overt talking.
[35:43] >> Once we get to 45 seconds, it actually
[35:45] begins to feel like conversational
[35:47] narcissism. Like it's like, "Whoa, like
[35:49] this person's like taking up a lot of
[35:50] air."
[35:51] >> If you ask someone, "What's your story?"
[35:53] You're setting them up to be a
[35:54] conversational narcissist.
[35:55] >> Interesting.
[35:56] >> It's too much. It's too much for them to
[35:57] say. And it's level three.
[36:01] Level three is selfnarrative. That's the
[36:04] story you tell yourself about yourself.
[36:07] >> I actually, you know, your book when you
[36:10] were talking about like the masks we
[36:12] wear,
[36:12] >> mask and masculinity.
[36:13] >> Yep.
[36:14] >> I when I read that book, I was like,
[36:17] "Wow, this is such a great take on
[36:20] narrative on selfnarrative." And I was
[36:21] actually doing my research on self
[36:22] narrative then, but it wasn't ready yet.
[36:24] Mhm.
[36:25] >> It's kind of like the mask we wear, but
[36:27] it's the story we tell ourselves about
[36:29] ourselves. It's how we make sense of our
[36:31] journey and purpose in life. It's how we
[36:33] answer the question, how did you get to
[36:35] where you are today? So, when somebody
[36:37] asks you in an Uber, what's your story?
[36:40] It's like trying to jump to level three
[36:42] and you're making me be a conversational
[36:43] narcissist.
[36:44] >> Mhm.
[36:45] >> Any version of that question, right?
[36:47] Like,
[36:48] >> so what's a better question to ask
[36:50] someone instead of what's your story?
[36:51] Okay. So now we have a choice, right?
[36:54] Like I'm like, "Okay, let's get ready.
[36:56] >> If you are at level three with them, I
[36:59] can teach you some questions." But are
[37:01] you
[37:01] >> Yeah.
[37:02] >> Like before I teach us level three, and
[37:04] I will I will, but like usually level
[37:07] three is reserved for your most
[37:09] intimate, closest people.
[37:11] >> Interesting.
[37:12] >> And I don't I think maybe two or three
[37:14] people in your life might really truly
[37:17] be here.
[37:18] >> So we shouldn't go there with most
[37:20] people. I think a mistake that we make
[37:21] in work conversation, right? Like work
[37:23] conversation is a really important
[37:24] aspect of culture and engagement. Like
[37:26] if if companies are not thinking about
[37:27] work conversation, they are missing the
[37:28] opportunity. Work conversations are are
[37:30] career insurance against AI. If you can
[37:32] have great conversations at work, you
[37:34] have career insurance against this
[37:36] technology.
[37:37] >> But if you go too deep too fast,
[37:39] >> then what
[37:40] >> people are like,
[37:41] >> right? If you are trying to talk
[37:43] self-narrative in the five minutes
[37:44] before your collaboration team call,
[37:47] >> you're setting yourselves up for
[37:48] failure. But I guess the level two
[37:49] personal kind of goals, dreams is still
[37:52] >> still level two. It's okay.
[37:53] >> Still great. Yeah. Yeah.
[37:54] >> Right. Because you can
[37:54] >> so you're not surface level. You're
[37:56] still going deeper
[37:57] >> but safely deeper. Right. Or like for
[37:59] example, you know, I notice a lot of my
[38:01] my team is virtual and so we have a team
[38:03] call every Tuesday. Actually, I had the
[38:04] team call on the way here today.
[38:06] >> Um and we start I noticed the beginning
[38:08] of our meetings were sort of I would say
[38:11] wasted small talk
[38:13] >> like the weather. How
[38:14] >> was the weather then? What' you do this
[38:15] weekend?
[38:16] So launch is coming up. You know, it was
[38:18] like it was like ne it was accidentally
[38:20] negative
[38:21] >> and it was just no connection was
[38:23] happening at all. So I changed this a
[38:26] couple years ago where I said right when
[38:28] we log in we're doing tell me something
[38:29] good.
[38:30] >> We're going around really quickly. You
[38:31] share one really quick good thing.
[38:32] >> I like that. You know why I like having
[38:34] you on because you just reaffirm that
[38:37] I'm hopefully doing some things well.
[38:39] You know what I mean? [laughter]
[38:41] cuz I'm like everything you say here I'm
[38:43] like I like that because most of it I
[38:44] feel like we are doing a lot of it in
[38:47] some way
[38:48] >> and there's a lot of other things we can
[38:49] improve on.
[38:49] >> There's a reason why this is so
[38:50] successful.
[38:51] >> But I talked to Matt my, you know,
[38:54] person who runs the business and often
[38:56] I'm like what's the good news today?
[38:58] Like tell me some good news.
[38:59] >> Yes.
[39:00] >> Instead of like what's the problem we
[39:02] need to fix? Because business is all
[39:03] about fixing problems automatically.
[39:06] It's like
[39:07] >> there's always going to be some type of
[39:08] challenge that you're overcoming. It's
[39:10] never I sold millions of copies today.
[39:12] Everyone, you know, it's always
[39:13] something you've got to overcome,
[39:15] >> right?
[39:16] >> That's just business in general. But if
[39:17] we can frame it with what's the good
[39:19] news today or tell me something good
[39:20] today or
[39:22] >> even especially when you feel
[39:24] overwhelmed or overworked or
[39:26] >> it's a lifeline
[39:27] >> like challenge after challenge just
[39:29] keeps hitting you.
[39:30] >> Yes.
[39:30] >> Tell me something good. It helps you go
[39:32] back into the the dream building rather
[39:34] than dream killing.
[39:35] >> And it's it's a casual way to do it and
[39:37] it's a gift for your introverts.
[39:39] And introverts often they're like, "When
[39:41] do I share?" Right? So like I'm an
[39:43] ambbervert. I'm somewhere in between.
[39:45] But for what I noticed pattern-wise is
[39:47] introverts will will not share because
[39:49] they don't they don't want to interrupt.
[39:50] They don't want to feel they don't have
[39:50] the right time. So if you have a a norm
[39:52] setting in your work culture of tell me
[39:55] something good, it allows introverts
[39:56] one, they can prep for it. They know
[39:58] it's coming.
[39:58] >> Yeah.
[39:59] >> Two it gives them a very box time. They
[40:01] can take 20 seconds. Oh, I have a great
[40:03] cup of coffee today. It could be super
[40:04] casual or it could be like my daughter
[40:06] went to college. Right. It could be like
[40:07] small or big. It's norm building so that
[40:10] I kind of have a pulse check of my team,
[40:13] right? Like I don't always have time for
[40:14] one-on- ones every week or my team's too
[40:16] big. But if it's something good and I
[40:17] can be like, "Oh, you someone says, "Oh,
[40:19] my my my parents are in town this week."
[40:21] I can know. Cool. All right. Like maybe
[40:23] I I I'll try not to email after hours.
[40:24] Try not to text after her parents are in
[40:26] town.
[40:27] >> Right. So it allows me as a manager to
[40:29] just really quickly see like what's
[40:30] going on for you.
[40:32] >> And and this is the best part. So uh two
[40:35] years ago my team member came to me and
[40:38] she said you know Monday is my dog good
[40:40] day so I have something good to share in
[40:43] the meeting on Tuesday.
[40:45] >> And I thought
[40:46] >> if you ask if you're known for asking
[40:48] good questions you set people up for
[40:51] goodness.
[40:51] >> Yes.
[40:52] >> Right. Like if you're if people are know
[40:54] you and like be known for asking what's
[40:56] good. Be known for asking have anything
[40:58] fun and exciting coming up because then
[41:00] people save that stuff for you.
[41:01] >> Yes. They're excited to tell you and
[41:02] they see you. They're so excited. Now, I
[41:04] need to mention here, what if it's not
[41:06] good,
[41:08] >> right? Like, what if they don't have
[41:09] anything fun exciting? It's a really
[41:12] hard and challenging time. Great. That
[41:14] is an opportunity,
[41:16] >> right? I would much rather have the kind
[41:18] of level two relationships where I say,
[41:19] "Have anything fun and exciting?" And
[41:21] you say, you know, I've been really
[41:23] going through it. And I go, "Oh my gosh,
[41:25] tell me more."
[41:26] >> Yeah.
[41:27] >> Tell me everything. So it's also an
[41:29] opportunity for if something is going
[41:32] badly instead of how are you
[41:34] >> there is no permission there right if I
[41:36] ask my team member how are you
[41:38] >> I don't want to hear right like that's
[41:40] like
[41:40] >> now you're in California you can speak
[41:41] like that right
[41:42] >> yeah exactly exactly my California
[41:44] accent's coming back I know um so like
[41:46] if I ask how are you it's not really
[41:48] asking how are you it's not really and
[41:50] so if I ask like anything planner
[41:51] exciting it gives you permission we've
[41:53] broken the script to say it's either
[41:54] good or it's not good
[41:55] >> so if it's not good or something's not
[41:58] fun and exciting that is also good in
[42:00] that it is level two.
[42:02] >> Uhhuh.
[42:02] >> So I I think that dream building piece
[42:05] works. Now
[42:06] >> level three let's talk about
[42:07] self-narrative for a second.
[42:09] >> So
[42:11] the research shows the story you tell
[42:13] yourself about yourself is
[42:14] self-creating.
[42:16] Meaning if you tell yourself that you
[42:19] attract good things and you are very
[42:21] lucky, you are more likely to see the
[42:23] world through a luck frame.
[42:25] >> Yes.
[42:26] And what I really have been thinking
[42:29] about a lot with this research was this
[42:32] is not about the facts of your life.
[42:33] It's about the frames of your life.
[42:35] >> How do you see the facts of your life?
[42:38] >> Yes.
[42:38] >> When you begin to think about how am I
[42:41] interpreting the facts of my life? How
[42:42] is my partner? How is my kid? How is my
[42:45] parent? How is my colleague? You begin
[42:47] to see patterns. And this is the whole
[42:51] reason I wrote it is if we can truly see
[42:53] people for the patterns that they are
[42:55] repeating over and over again, we are
[42:57] truly understanding them. We are truly
[42:59] seeing them for who they are. And if
[43:01] they want to change it, the only way to
[43:03] change your selfnarrative really the
[43:05] only way is through conversation.
[43:07] >> Really,
[43:08] >> first of all, I've done this. So, okay,
[43:11] we the these three levels exist, right?
[43:12] I read the research. I was like, great.
[43:14] I take it out into the world and I'm
[43:15] like, so what's your self narrative?
[43:16] People are like, what?
[43:18] >> Mhm. So, it's a very weird level because
[43:21] you often cannot self diagnose.
[43:24] And so, how weird is that that I can
[43:27] give you all the facts about self
[43:29] narratives. I can tell you about frames.
[43:30] I can tell you about redemption versus
[43:31] contamination narratives. There's
[43:32] different types of narratives. And we
[43:34] can do some soularching. We can do some
[43:35] journaling, but you can only get so far.
[43:38] >> It is really hard to see it without
[43:40] asking your best friend.
[43:41] >> Yeah.
[43:42] >> And your partner. I'm curious then,
[43:43] Vanessa, what's the thing that you feel
[43:46] you struggle with the most internally or
[43:48] externally?
[43:48] >> Oh my gosh. Yes.
[43:49] >> That all of your friends or colleagues
[43:52] say you're crazy because you're so good
[43:54] at this or you do this so well. What's
[43:56] the thing that you self
[43:58] >> reflect on and feel like you're not
[43:59] where you want to be?
[44:01] >> Charging for anything.
[44:03] >> Really?
[44:04] >> Yeah.
[44:05] >> You struggle with wanting to charge.
[44:07] >> I really struggle with wanting to
[44:08] charge.
[44:08] >> Why is that?
[44:09] >> People are like, "You're cra like what
[44:10] do you mean? like it's like they're like
[44:12] it's worth it or the course is worth it
[44:13] or like you're speaking you've seen me
[44:15] speak right like the speaking is
[44:17] >> but I fundamentally this is part of my
[44:19] narrative is I feel like whatever I'm
[44:21] going to say is not worthwhile
[44:23] >> or like it's not worthy of payment like
[44:25] I just want to give it to you for free
[44:26] >> really
[44:27] >> and so like I really it's the hardest
[44:30] part of my business is that I have to
[44:32] sell anything
[44:34] if I could I would turn my whole
[44:36] business into a nonprofit I would give
[44:38] away all my curriculum to schools and
[44:39] organizations I think this curriculum
[44:40] should be in every school. But I
[44:42] literally have to pay my bills. I And I
[44:44] have a great team.
[44:46] >> I have a very high functioning high
[44:48] performance team
[44:49] >> and I want to pay them well. So I have
[44:51] to charge because to to run this
[44:53] business, we do need a team. It's really
[44:55] hard to run this business. You know, I
[44:56] know it doesn't
[44:57] >> look complicated, but boy is hard.
[45:00] >> Now, let me let me role play this then,
[45:02] >> okay,
[45:02] >> for a second.
[45:03] >> Okay. No, don't fix me. What's
[45:05] >> I'm not fixing you. I'm not fixing you.
[45:07] >> Okay.
[45:08] >> But
[45:08] >> are you going to fix my self narrative?
[45:09] What's going on?
[45:10] >> Well, if we're talking about self
[45:11] narrative,
[45:12] >> Okay. Right. Yeah. Yeah.
[45:13] >> You know, this is part of your
[45:14] self-reflection.
[45:15] >> Mhm.
[45:16] >> Um that's hard for you to charge.
[45:18] >> Yeah.
[45:19] >> Based on our relationship.
[45:20] >> Yeah.
[45:21] >> Would it be taboo for me to say, "What
[45:25] age did that belief start?" Is that too
[45:29] selfnarrativey of a conversation
[45:31] question?
[45:32] >> No, that's perfect.
[45:32] >> Or should I bring it back to level two
[45:34] and say, "You know what? How's that
[45:35] hurting your dreams?" You know,
[45:37] >> right? No, that that's perfect because
[45:38] like you're doing a harvesting question,
[45:40] right? Like we're we're trying
[45:41] >> I'm curious like what age did that
[45:43] belief or story begin in you?
[45:46] >> I love it.
[45:46] >> Not to say like let's go into therapy
[45:48] for the next 60 minutes, but
[45:49] >> as a self-reflection question for you to
[45:51] then say
[45:52] >> I don't know what you're going to say,
[45:54] but for you to respond, think about it
[45:55] and say how does this empower me and
[45:57] build my dream?
[45:58] >> Yeah. And was there a moment?
[45:59] >> Does this does this belief or idea serve
[46:02] me or
[46:03] >> Yeah.
[46:03] >> suppress me? I think that that's that is
[46:05] exactly the right kind of conversation.
[46:07] I think
[46:09] it it had to have been in my early 20s
[46:12] which is my most like awkward stage
[46:14] >> which is like the start of my career
[46:16] right like
[46:18] feeling like I don't know enough so how
[46:20] could I charge anything like right I was
[46:22] like really good at being a free intern
[46:24] like I was really a day for free
[46:26] >> that's it I was so good at that
[46:28] >> I also think for someone at home too
[46:31] it's interesting that you would ask that
[46:32] question because you actually tapped
[46:33] into something you do naturally one
[46:36] harvesting question you can ask in level
[46:37] three with people cuz they won't know if
[46:39] you ask what's your self narrative they
[46:40] won't know.
[46:40] >> Yeah. Yeah.
[46:41] >> But if you say what would the title of
[46:43] your memoir be and then what are your
[46:46] life chapters? So kind of that was like
[46:49] oh I wonder if that's my 20some life
[46:50] chapter. Like there was a moment in
[46:52] there where I had to start
[46:53] >> negotiating for like my salary what it
[46:56] would be. Um and I'm in my 40s now. So
[46:59] it's still there but like I could fit
[47:01] that in.
[47:01] >> I didn't ask her her age by the way. you
[47:02] know that I share that I [laughter]
[47:05] >> so I I so asking what or thinking what's
[47:08] the title of your memoir what are your
[47:09] life chapters could you plot where the
[47:11] frames came in right like that I think
[47:14] that's tremendously helpful and like we
[47:16] could if we were at lunch and not on an
[47:17] interview we would talk about that for a
[47:18] long time
[47:19] >> right
[47:19] >> but for me I mean and maybe this is a
[47:21] downfall of mine because I like to you
[47:24] know and usually with people that I know
[47:26] somewhat well I guess maybe not like
[47:28] best friends but people that I've known
[47:29] for a while I like to ask those types of
[47:31] questions Yeah.
[47:32] >> And I also like people asking me those
[47:33] questions as well.
[47:34] >> Yeah.
[47:35] >> But not everyone does. Not everyone
[47:37] feels ready for that. Not everyone feels
[47:39] like comfortable in someone asking them
[47:41] a question like what age were you when
[47:43] this belief began that is holding you
[47:44] back now from actually being free of
[47:46] this money conversation of feeling like
[47:48] you can't charge for your worth.
[47:49] >> Right.
[47:50] >> So,
[47:51] >> but but that's good. That is good. Not
[47:53] everyone is your people.
[47:55] >> Yeah.
[47:55] >> So, I I think you ask that question to
[47:57] someone and they're like, "Oh, wow."
[47:59] They think about it. You're like,
[48:00] "Great. They're my people. We can go
[48:02] there.
[48:02] >> And I wouldn't ask that if I'm just
[48:03] meeting you. Probably maybe I would, but
[48:05] you mean after like an hour, maybe I
[48:06] would ask.
[48:07] >> Yeah. If you had if you had hit the
[48:08] levels, you can do it in one
[48:09] conversation, right? You can go up in
[48:10] one conversation.
[48:11] >> But the person who jokes with you and
[48:13] and and brushes it off and doesn't want
[48:15] that question, that's not your person.
[48:16] >> Yeah. Let's stay back in level one then,
[48:18] >> right? So like when you ask, for
[48:20] example, and I've asked this question to
[48:21] many people like, "What's the title of
[48:22] your memoir?"
[48:24] >> Some people are jokey and then I go,
[48:25] "Ah, they're not ready."
[48:26] >> They're not ready. Yeah. Yeah.
[48:28] >> But good to know. either they're not
[48:29] ready or they're not my person because I
[48:30] like level three, right? Like I like to
[48:33] go to level two and level three with
[48:34] people as quickly as possible.
[48:35] >> Yeah.
[48:36] >> So, I know I'm going to get along with a
[48:37] new friend. Like right now, I'm
[48:39] literally I moved to a new city. I'm
[48:41] making new brand new friends right where
[48:42] I am. Um and I want to get to level two
[48:46] and level three as quickly as possible.
[48:48] >> Yeah. And maybe like the I don't know
[48:49] why the book title, what's the title of
[48:52] the book? I think it's called I'm glad
[48:53] my mom died.
[48:54] >> Yes. Jennet McCertie. Yeah.
[48:56] >> Yes. And and maybe if like your title if
[48:58] you were originally starting with like
[48:59] I'm glad my mom died. Haha. But then
[49:01] there's a [laughter] but then there's a
[49:02] subtitle of like and how I learned to
[49:04] heal my inner child in the process of
[49:06] you know the relationship with my mom.
[49:07] Then you're like okay they can bring a
[49:09] little humor but there also some depth
[49:11] there. Right.
[49:11] >> Tell me more.
[49:12] >> Right. Tell me more about that. And you
[49:14] just learned so much about her in one
[49:17] sentence.
[49:18] >> Oh yeah.
[49:18] >> And so I think like
[49:19] >> that's interesting. There there's two
[49:21] things here that I would just encourage
[49:23] people to think about, encourage people
[49:24] to think about which is listening for
[49:27] narrative hints. People are actually
[49:30] leaking their narrative to you all the
[49:32] time in conversation if you know what to
[49:33] listen for. So one, you can ask those
[49:35] beautiful questions, right? Like that is
[49:37] a beautiful question of like when did
[49:38] that belief start?
[49:39] >> But even if you're not asking level
[49:40] three questions yet,
[49:42] >> you can hear when someone says
[49:44] superlatives always and never. Oh
[49:46] >> yeah. Yeah.
[49:47] >> That always happens to me. I just never
[49:49] find that. Oh, think good things always
[49:51] come my way. Isn't there always
[49:53] something? Those are actual leaps.
[49:56] >> There's never enough time, you know,
[49:57] whatever it is. Yeah,
[49:58] >> there's never enough time. And so that
[49:59] brings me to work narratives. So
[50:01] sometimes your entire life self
[50:03] narrative is a lot, right? Like it's
[50:05] it's very deep. You might get it with
[50:06] your best friends, your partner, but
[50:08] work narratives are are safe.
[50:12] >> A work narrative is a story that someone
[50:14] tells themselves about their success or
[50:16] a task. So, for example, a work
[50:18] narrative, you just brought one up, is I
[50:20] had a team member,
[50:22] >> every single time I had a check-in with
[50:23] him, so busy. There's never enough time.
[50:26] >> There's just never enough time. And I,
[50:28] this was true at the beginning and then
[50:30] like we were onboarded and and then we
[50:32] had a launch and then we were done with
[50:33] our launch and I was like, you know,
[50:34] I've noticed that I have it in my notes.
[50:36] Every single time we've met, you've
[50:37] always said there's never enough time.
[50:39] Is there ever enough time? And he was
[50:41] like, well, isn't there there's never
[50:44] that it's always the case. And I was
[50:46] like, "But why is that always the case?"
[50:48] And we were able to have a conversation
[50:50] about that idea that he was actually
[50:52] setting himself up to always be
[50:54] overwhelmed and busy because he truly
[50:56] didn't believe there was another way. I
[50:58] said, "Actually, I think there is
[50:59] another way. I don't want you to always
[51:01] be in go go go. You're going to burn
[51:03] out. I don't want you to feel like
[51:04] you're always in hustle mode. Let's
[51:06] create time pockets for you where you
[51:09] actually don't feel like that is the
[51:10] case." And then we are going to build
[51:11] them into our schedule. cuz when you
[51:13] feel like there's not enough time, I
[51:14] also feel like there's not enough time.
[51:16] >> That is a very scarcity mindset.
[51:18] >> That conversation was a gamecher for us.
[51:21] Like we were able to get more on the
[51:22] same page. It unearthed all these other
[51:24] things that time management and task
[51:26] management. That's a work narrative. So
[51:28] also beginning to talk about how we
[51:30] think about our success is extremely
[51:33] helpful with people we work with.
[51:34] >> I mean you're you're a scientist, right?
[51:36] You study
[51:37] >> behavioral human beings.
[51:39] >> I study behavior. Yeah. you study like
[51:41] social behavior, conversations, body
[51:43] language, all these things around human
[51:45] dynamics.
[51:46] >> Yes.
[51:46] >> And if our goal is to have
[51:49] >> I mean maybe it's not our goal, but I I
[51:51] feel like our goal is to have beautiful
[51:53] relationships with human beings in our
[51:54] lives,
[51:55] >> right? It's part of the reason why we're
[51:56] here is you said in the beginning, one
[51:58] out of six people in the world feel
[52:01] lonely or are lonely or identify or
[52:04] affected by loneliness
[52:06] >> and therefore there's some level of
[52:08] suffering that they're experiencing
[52:10] because of that. Maybe it's tied to
[52:12] something else, but if they're not
[52:13] feeling connected,
[52:15] they're going to have a worse experience
[52:17] in life than a better one in my opinion.
[52:19] Mhm.
[52:19] >> And what you said in the beginning as
[52:21] well is like one of the main things that
[52:23] we all want as human beings is to be
[52:25] heard, seen, understood, which
[52:27] essentially means we want to feel we are
[52:29] loved and chosen by other people.
[52:30] >> Yeah. And so if everything we do in
[52:33] conversation should be finding ways to
[52:36] make people feel less lonely or make
[52:39] people feel more connected
[52:41] >> and really find ways to make sure people
[52:44] feel heard, seen, and understood so they
[52:46] are experiencing love and the feeling of
[52:48] being chosen.
[52:49] >> Yes.
[52:50] >> Then shouldn't we always be
[52:53] asking these types of questions that
[52:55] lead into that feeling of life
[52:57] experience with the people we're closest
[52:59] with? Maybe not work team in a certain
[53:03] level. Maybe there's a level there
[53:04] obviously of like how deep you want to
[53:05] go. But shouldn't we be asking the
[53:08] questions around psychological blocks
[53:11] that hold us back from being our best
[53:13] selves? Just like the one I did with
[53:15] you, which is like when did that belief
[53:17] begin?
[53:17] >> Yeah.
[53:18] >> If that's something you're struggling
[53:19] with.
[53:19] >> Yeah.
[53:21] Shouldn't we be focusing on not maybe
[53:23] like how to overcome that more than
[53:25] anything else, but wouldn't that set our
[53:27] relationship to whole new levels if we
[53:30] asked those types of questions and
[53:31] allowed ourselves to figure them out
[53:33] together? Again, not fix each other,
[53:35] >> right?
[53:36] >> But find ways to build our dream life
[53:39] together.
[53:39] >> I think that that is the thing that we
[53:41] are searching for every moment of every
[53:43] day,
[53:44] >> but we don't realize it.
[53:45] >> Yeah. So we don't realize we are deeply
[53:48] searching and seeking for someone to
[53:50] understand my story to someone for see
[53:51] me who I am. So we approach conversation
[53:54] we don't know. We don't really realize
[53:55] that's what we're going for. So we get
[53:56] trapped in awkward small talk cuz we're
[53:58] like how do I get there?
[53:59] >> Yeah. Yeah.
[54:00] >> What do you do? Where you from? And so
[54:03] yes, but
[54:04] >> and people may not be ready to answer
[54:06] those questions or like help you
[54:08] >> right
[54:09] >> navigate what to do because they're not
[54:10] an expert. I get it. So,
[54:12] >> but I do want to say but yes, we are if
[54:14] we could enter every conversation with
[54:16] the intention of truly seeing, truly
[54:20] seeking to understand and being honest
[54:23] and authentic enough to be understood,
[54:25] we all win. But there is something
[54:29] called vulnerability regret.
[54:31] >> Oo yeah.
[54:32] >> And it can happen where you sh you share
[54:35] something vulnerable but it's not
[54:37] actually safe.
[54:38] >> Ooh. Or like a vulnerability hangover.
[54:41] Exactly. It's
[54:41] >> like, "Oh, what did I just do?
[54:43] >> What did I just say? What did I reveal?"
[54:45] Right?
[54:45] >> I don't feel safe.
[54:46] >> Why did I Oh, oh my gosh. I was met with
[54:48] toxic positivity. I was dismissed.
[54:50] Someone tried to convince me I'm not who
[54:52] I am.
[54:53] >> And so, I I share that because
[54:56] >> we also need to be protective. There's a
[54:58] very fine line between being courageous.
[55:00] Yes.
[55:00] >> Right. Like going and asking the
[55:02] questions and and breaking, but also
[55:04] making sure that we are protecting our
[55:05] core self and our core values. And so, I
[55:07] would say like there's no rush.
[55:09] >> Yeah. Yeah, I see yourself
[55:10] >> right like yes I want to approach every
[55:12] conversation that way but [laughter]
[55:14] >> we also need to like
[55:16] >> time and a place
[55:17] >> time and a place and there are some days
[55:19] especially at work like the the biggest
[55:21] myth that I am always talking to leaders
[55:23] about is that conversation takes away
[55:25] from productivity
[55:26] >> conversation takes away from work but it
[55:28] creates connection
[55:29] >> that creates connection and connection
[55:30] connected collaborative connected people
[55:31] work better they work faster
[55:33] >> let's go
[55:34] >> but there are days where you have to get
[55:35] it done there ain't no time for tell me
[55:37] something good there ain't no time for
[55:38] the discussion of how and why. So, we
[55:40] also have to know as dynamic, nuanced
[55:43] human beings. Listen,
[55:44] >> I want to hear all about how that went
[55:46] last weekend. We got to get it done
[55:48] today. We are in go zone.
[55:49] >> And like we understand that, too.
[55:51] >> We understand both.
[55:52] >> Something you talk about as well in the
[55:54] book conversation. How to be instantly
[55:56] likable in any interaction. I want
[55:58] everyone to get the book.
[55:59] >> Thank you.
[56:00] >> Kind.
[56:00] >> This is the type of
[56:01] >> Louis is like endlessly endlessly
[56:02] supportive,
[56:03] >> you know. Well, this is the type of
[56:04] conversations I love having cuz I'm just
[56:06] fascinated by human behavior and human
[56:08] beings in general because it's what I
[56:09] like to do.
[56:10] >> One of the scarcest things is going to
[56:12] be how you can communicate with another
[56:13] person in real time or in person or
[56:16] FaceTime, I guess. Yeah. Because we're
[56:18] going to be like you talk about, we're
[56:19] going to be just using AI or social
[56:20] media for a majority of our
[56:22] conversations rather than learning how
[56:24] to do this. This is one of the scariest
[56:26] things in the world in my mind is
[56:27] sitting across from another human being.
[56:29] >> Yes.
[56:29] >> And speaking to them
[56:30] >> and being willing to be awkward. It's
[56:32] one of the scariest things.
[56:33] >> It is so scary.
[56:34] >> It was my whole childhood, probably
[56:35] yours, too. Right. It's probably why we
[56:36] got into our line of work
[56:38] >> is to heal our own traumas from being
[56:40] awkward in front of people or being not
[56:41] liked or seen, right?
[56:43] >> It's why I went to public speaking
[56:44] class. It's why I put myself in social
[56:46] experiments over and over again to fail
[56:49] and embarrass myself so that I could
[56:51] overcome the feeling of humiliation.
[56:54] >> And it's why you do what you do to study
[56:55] it, right?
[56:56] >> And it's being willing to learn through
[57:00] friction. Yes,
[57:01] >> awkward conversation, bad conversation
[57:03] is like it's like sticky. There's a lot
[57:05] of friction there. Like I ask you a
[57:06] question, you answer with one word, you
[57:08] ask me a question, I I don't know the
[57:09] answer. Like we have to learn that way.
[57:11] But the problem is I think this is the
[57:14] last generation of humans that will
[57:16] learn to talk to each other by talking
[57:17] to each other.
[57:18] >> Wow.
[57:19] >> I think that more and more we have to
[57:21] apologize. What do we do? We go to AI
[57:22] and ask, "How do I apologize?" We have
[57:25] to write a a goodbye letter. We have AI
[57:27] write it for us. We um want to ask
[57:31] someone out, we practice with AI.
[57:32] >> Gosh.
[57:33] >> And so I
[57:34] >> Oh, true.
[57:35] >> Yeah. We're
[57:35] >> AI is like the new calculator.
[57:38] >> Yeah.
[57:39] >> You know, I I
[57:40] >> Yeah. We're no longer be able to do
[57:41] addition in our our brain.
[57:43] >> It's true. Like, you know, I stopped,
[57:45] you know, I I struggled in math. I
[57:47] struggled in every subject, but math was
[57:49] one where I was like
[57:50] >> Me, too.
[57:50] >> Once I got to what was it like
[57:52] fractions, it was like something in my
[57:53] brain like just broke and I didn't
[57:55] understand it.
[57:55] >> And you want to homeschool? No.
[57:57] >> Yeah. Yeah, right. I know. I'm not going
[57:59] to be the one teaching them. I'm going
[58:00] to teach them life skills, not like
[58:03] >> No, I was just books,
[58:04] >> but they bring homework. Oh, yeah.
[58:06] >> I know, right? Yeah.
[58:07] >> But fractions, like something broke my
[58:09] brain where I was like, I don't get
[58:10] this. I'm working really hard to try to
[58:12] understand this.
[58:13] >> I'm not and I'm not going to get it.
[58:15] That was the the age and the belief that
[58:16] I built this around, right?
[58:17] >> No matter how much I studied, it was
[58:19] like, I can't break through. And so, I
[58:20] just never learned math after like third
[58:22] grade.
[58:23] >> Yeah. You're like fraction too hard,
[58:24] done.
[58:24] >> I'm just going to use a calculator,
[58:25] right? And it's kind of like AI is like
[58:28] a calculator for math hard conversations
[58:31] for communication for human dynamics.
[58:33] >> Yep. Yeah. The moment it gets hard, we
[58:34] go to AI.
[58:35] >> That's crazy, right?
[58:36] >> The moment gets like I one of my friends
[58:38] is single. She's dating. And she said to
[58:40] me, right?
[58:41] >> She said to me all of a sudden the text
[58:43] as I started getting deeper in their
[58:45] texting, his texts started to become
[58:48] very clearly AI.
[58:49] >> Oh my god.
[58:49] >> She's like, we could do the banter like
[58:51] the back and forth at the beginning, but
[58:52] now she's like, I know he's using AI to
[58:54] reply to me. Gosh, isn't that crazy? You
[58:56] could have a whole AI like analysis of
[58:58] just saying, "Let me," you can almost
[59:00] connect it to your phone and just say,
[59:01] "Reply for me."
[59:02] >> That's what he was doing.
[59:04] >> Instead of copy and paste, it's more
[59:05] like, "Just do it for me."
[59:06] >> And here's the result that I want.
[59:08] Here's the outcome.
[59:09] >> I want her to think that I'm funny and
[59:11] smart.
[59:11] >> Oh my gosh.
[59:12] >> And and so we're not even learning it.
[59:14] There's no friction to practice it. Like
[59:15] we learn conversation through a little
[59:17] bit of friction, right? Like some of
[59:18] these things you're going to try and
[59:19] it's going to go great. And some of them
[59:21] you're going to try and you're going to
[59:21] be like, "That doesn't go so great." But
[59:24] that's how we learn. Gosh.
[59:25] >> Right. Like confidence is not the
[59:26] absence of awkwardness. Confidence is
[59:28] feeling a little awkward and doing it
[59:30] anyway.
[59:30] >> Amen.
[59:30] >> Right. So in really good conversation,
[59:33] if we're sending all of our hard math,
[59:35] all of our hard conversations via the AI
[59:36] filter algebra,
[59:37] >> right? Then we get in person and someone
[59:40] says something to our face and we're
[59:41] like, "How do I sound assertive?
[59:42] >> I'm a robot.
[59:43] >> How do I sound smart?" No, we're like
[59:45] >> there's [clears throat] no confidence.
[59:47] It's like, [laughter] "Let me check."
[59:48] >> So I think like this is a real
[59:50] >> that's crazy.
[59:51] >> We're we're up against new forces. I
[59:52] would say like we can do it, but we're
[59:54] up against a very new conversational
[59:57] challenge and it's going to happen in
[59:58] every area of our life. Like for
[1:00:00] example, it's going to happen in dating
[1:00:01] where you're not sure am I talking to
[1:00:03] the person or am I not? Where you're
[1:00:05] practicing via AI and then you get in
[1:00:06] person, you realize you haven't had
[1:00:07] enough friction and then you're not
[1:00:08] yourself.
[1:00:09] >> Like right the friction comes from
[1:00:11] finding out who you are. Like being like
[1:00:13] oh I'm uncomfortable with that. Um I
[1:00:14] don't like that question or I'm going to
[1:00:15] be assertive. Like that's where you find
[1:00:17] out your boundaries, your lines. So
[1:00:19] that's going to start to be harder. You
[1:00:20] also have work conversations where you
[1:00:22] say to someone, hey, send me a strategy
[1:00:24] report
[1:00:25] >> and it's really easy to ask AI to do the
[1:00:26] strategy report and then you wonder,
[1:00:29] >> did they actually strategize? Yeah.
[1:00:31] >> Gosh.
[1:00:32] >> And then you need to write a reply back
[1:00:33] about is it a strategy report, but you
[1:00:35] have AI write it. [laughter]
[1:00:37] >> Do you know what I So, we're
[1:00:39] >> Yeah.
[1:00:39] >> We're It's all doable. We can we can do
[1:00:42] it, but it's going to take like going to
[1:00:43] the gym. Like we're going to have to do
[1:00:45] some social reps. We're going to have to
[1:00:46] think of our conversation, our
[1:00:47] connection like a longevity hack.
[1:00:49] >> Yes.
[1:00:49] >> Right. We often think about our
[1:00:52] self-care routine and getting to the gym
[1:00:53] and going in the sauna and our skincare
[1:00:55] routine. We need to do the same thing
[1:00:57] for our social reps. Like, how many
[1:00:59] social reps are you putting in? How many
[1:01:01] conversational reps are you putting in?
[1:01:03] Have you flexed to level three today?
[1:01:05] >> Mhm.
[1:01:06] >> Are you getting to level two with your
[1:01:08] people? Make a list of the 10 people you
[1:01:09] interact with most and place them on the
[1:01:11] three levels. Are they all level one?
[1:01:13] You got some flexing to do.
[1:01:15] >> Right.
[1:01:15] >> Right. So, we have to I I think about
[1:01:17] like going to the gym
[1:01:19] >> and I and it makes us healthier. It
[1:01:20] makes us happier. It is a longevity
[1:01:22] hack. Like the best thing we can do for
[1:01:24] our our social wellness and our mental
[1:01:27] wellness is to have deep connective
[1:01:30] friendships and relationships to
[1:01:31] actually like the people we work with as
[1:01:33] much as we can to actually meet with a
[1:01:35] friend. And this happened to me. I I
[1:01:37] speak to myself too here where I'd go to
[1:01:39] dinners and we weren't talking about
[1:01:41] anything.
[1:01:42] >> You know, you'd go to dinner and be like
[1:01:45] and you spend an hour and a half and
[1:01:47] you're like I just want to go watch
[1:01:48] Netflix [laughter]
[1:01:49] >> like I just want to go home and you
[1:01:51] wonder
[1:01:52] >> I had this where I was like I am talking
[1:01:55] a lot and I don't feel connected
[1:01:59] >> and so this is a thing that we're going
[1:02:01] to have to work at. I think it's so
[1:02:03] worth it but I think it's going to be
[1:02:04] work.
[1:02:05] >> Wow. Now, I'm curious about, you know,
[1:02:08] your whole premise of your book is how
[1:02:10] to be instantly likable in any
[1:02:11] interaction. And a lot of people think
[1:02:13] about likability as having like charisma
[1:02:16] or magnetic energy.
[1:02:18] >> Do you have to be charismatic or
[1:02:21] magnetic in order to be likable?
[1:02:24] >> And also,
[1:02:26] are you born with charisma or is
[1:02:28] charisma a skill that you can develop?
[1:02:30] >> Okay. Well, the good news is charisma is
[1:02:32] absolutely a skill we can develop. Yes,
[1:02:34] there are people who are born
[1:02:35] charismatic, but it's a skill we can
[1:02:37] develop. And the funny thing is the
[1:02:38] reason why your question is, don't get
[1:02:40] mad at me.
[1:02:41] >> It's a bad question.
[1:02:42] >> No, no, don't get mad at me. We changed
[1:02:45] the subtitle.
[1:02:46] >> You changed it. Oh, man. Just the
[1:02:48] galley. Okay,
[1:02:48] >> this is But like it's a good It's really
[1:02:50] worthwhile talking about
[1:02:52] >> because
[1:02:52] >> what's the new subtitle? But I want to
[1:02:54] hear the answer to this, but also
[1:02:55] >> that's why I'm like, let's dig in
[1:02:56] because
[1:02:57] >> this is a whole thing. You know how
[1:02:58] subtitles are a thing. Um, so the new
[1:03:00] subtitle is um, how to connect with
[1:03:02] anyone and how to make every interaction
[1:03:03] count.
[1:03:05] >> Why?
[1:03:06] >> Because
[1:03:08] I was worried about this subtitle
[1:03:10] because it assumes that you have to be
[1:03:13] likable in a reaction and sometimes
[1:03:15] that's not the goal.
[1:03:16] >> Right. Right. Right. It's true.
[1:03:17] >> And I think like to your question
[1:03:20] >> that likability is important. And I have
[1:03:23] a whole chapter about five likable
[1:03:24] phrases and we talk about telling more.
[1:03:26] Yes. But it's not the only goal. The
[1:03:29] goal is to actually make every
[1:03:30] interaction count. That's the actual
[1:03:32] goal. The actual goal is to connect.
[1:03:35] >> Unlikable. Does it count?
[1:03:37] >> Yeah.
[1:03:38] >> But if you're connecting, is it good?
[1:03:41] >> But then you have to be likable if
[1:03:43] you're connecting.
[1:03:44] >> Do you I don't know. I don't know if
[1:03:45] that's I don't know if that's the one.
[1:03:46] >> I guess there's levels of connection,
[1:03:48] >> right?
[1:03:48] >> There's if you're at a F level, you're
[1:03:52] kind of connecting but not really.
[1:03:53] There's a depth to connection, right?
[1:03:55] But at least you are talking deeply and
[1:03:58] maybe feeling understood or having them
[1:03:59] feel understood. Like for example, you
[1:04:00] could get to level three, learn
[1:04:02] someone's self narrative and and not
[1:04:03] like it.
[1:04:04] >> True.
[1:04:04] >> You could be with
[1:04:05] >> True,
[1:04:06] >> let's just say a co-orker that you don't
[1:04:08] particularly like, right? You could be
[1:04:10] with a co-orker and not like them. Not
[1:04:12] that that ever happens.
[1:04:13] >> Yeah. Yeah.
[1:04:14] >> You don't like them, but you do need to
[1:04:16] understand them.
[1:04:17] >> And you do want to make interactions
[1:04:18] with them count
[1:04:20] >> and you do want to better predict their
[1:04:21] behavior. True.
[1:04:22] >> So if you can still get to level three
[1:04:24] with them even though you're not like,
[1:04:26] "Yay, we really like each other." And so
[1:04:28] I took it away.
[1:04:29] >> That makes sense. So the subtitle Yeah.
[1:04:30] Maybe it's not like love someone, but
[1:04:32] it's more of like do you maybe
[1:04:34] appreciate but respect their ability to
[1:04:36] communicate even if you don't like their
[1:04:39] preferences
[1:04:40] >> or you're willing to put in the work,
[1:04:41] right? Like you're willing to put in the
[1:04:42] work to be like where are we? Right?
[1:04:43] Like and this happens a lot with with
[1:04:45] you know there's two types of
[1:04:46] narratives. There's actually four five
[1:04:48] archetypes. There's two narratives. A
[1:04:49] contamination narrative and a redemptive
[1:04:51] narrative. A redemption narrative is
[1:04:52] someone who feels that no matter what
[1:04:54] they do, through their hard work and
[1:04:55] their grit and their resilience, they'll
[1:04:56] overcome.
[1:04:57] >> Yes.
[1:04:58] >> Contamination narrative, you know,
[1:04:59] right? It's someone who no matter what
[1:05:00] they do, life is always throwing them
[1:05:02] bad circumstances. They're unlucky. They
[1:05:04] can't do anything they can out of it.
[1:05:05] Those folks can be very unlikable. They
[1:05:08] also don't like themselves.
[1:05:10] >> Mhm.
[1:05:11] >> Right. So likability actually is less
[1:05:14] important than them feeling understood.
[1:05:16] And for you to ask, when did that start?
[1:05:19] >> Right. When did that start that you
[1:05:21] thought that the world was against you?
[1:05:23] >> Yeah. And how is that supporting you?
[1:05:24] >> And how is that
[1:05:25] >> how is it supporting your dreams?
[1:05:26] >> And do you want it to keep supporting
[1:05:27] you? I don't have to necessarily like
[1:05:29] that about you or like you for that, but
[1:05:32] >> I think that
[1:05:33] >> Huh.
[1:05:34] >> I I love likability. And look, I like we
[1:05:36] we I do talk about it in level one
[1:05:37] especially because level one it's great.
[1:05:38] If you like someone, wow, it's great.
[1:05:40] It's like lubricant, right? If you like
[1:05:42] something someone, everything's
[1:05:44] smoother. You laugh easier. You have a
[1:05:45] situ. So, I love liability, but it's not
[1:05:47] the it's not the subtitle. is not the
[1:05:49] only goal.
[1:05:49] >> Gotcha. Okay, let's talk about charisma
[1:05:51] for a second then.
[1:05:52] >> Yeah.
[1:05:53] >> Does does a person have to develop the
[1:05:55] skill of charisma in order to be more
[1:05:57] likable
[1:05:58] >> and create better connection as long as
[1:06:02] it's authentic?
[1:06:04] >> Because charisma can also come off as
[1:06:06] like ah it's like they're fake or
[1:06:07] they're like putting on a performance or
[1:06:09] they're showy or they're all about
[1:06:10] themselves.
[1:06:11] >> Yes. If you define charisma in a
[1:06:15] researchbacked way, I define charisma as
[1:06:17] a perfect blend of warmth and
[1:06:19] competence.
[1:06:20] >> That's cool.
[1:06:20] >> That if someone shows up and they are
[1:06:23] open, trustworthy, good intentioned,
[1:06:26] warm, but also competent, productive,
[1:06:29] effective, can get it done. That is
[1:06:32] essential for someone to get along with
[1:06:35] you, work with you.
[1:06:36] >> That way, you're answering the two basic
[1:06:38] questions about human beings. Can I
[1:06:39] trust you and can I rely on you?
[1:06:41] >> Right? Right? If you can answer those
[1:06:42] two questions, then that person is going
[1:06:44] to be charismatic. So if you define
[1:06:45] charisma in that way, if you are
[1:06:47] authentically warm and authentically
[1:06:49] competent, you cannot fake competence
[1:06:51] for very long. You can do it for a
[1:06:52] little bit, right? Anyone can fake
[1:06:53] sounding smart, but not for very long.
[1:06:55] You can fake warmth for a little bit,
[1:06:57] but not for very long. So if you have
[1:06:59] authentic warmth and competence, it's
[1:07:00] actually a signaling issue. Like the
[1:07:03] research gave me the chills when I read
[1:07:05] this research because you can be the
[1:07:07] warmest most competent person in the
[1:07:09] room but if you are not signaling that
[1:07:11] warmth and competence people do not
[1:07:13] believe it.
[1:07:14] >> Wow. So you have to signal warmth and
[1:07:16] competence
[1:07:17] >> at the same time.
[1:07:18] >> Otherwise people won't believe it.
[1:07:20] >> That's it. So
[1:07:21] >> how do you signal it?
[1:07:21] >> Okay. So charisma really charismatic
[1:07:24] people they're just signaling more.
[1:07:26] >> They're good at signaling.
[1:07:28] >> Yes.
[1:07:28] >> So it's more of like learning the game
[1:07:29] of signaling. That's really
[1:07:31] >> other than just being yourself, which is
[1:07:33] kind of feels a little inauthentic,
[1:07:34] >> but like don't you know that person who
[1:07:36] is super super smart and super
[1:07:38] trustworthy, but no one believes them
[1:07:40] cuz they don't show it.
[1:07:42] >> Yeah. Cuz they don't have like courage
[1:07:43] to like put yourself out there like,
[1:07:44] "Hey, you're amazing." Like
[1:07:46] >> it's really about courage. It's less
[1:07:48] Yes, authenticity, but it's actually
[1:07:49] about courage. It's like most of my
[1:07:51] students most of my students are super
[1:07:53] smart, super warm, but they undersignal.
[1:07:56] >> Interesting.
[1:07:57] >> I They're the danger zone. I call it the
[1:07:58] danger zone. The danger zone is all my
[1:08:00] really smart, high achieving students
[1:08:02] who just they just aren't signaling
[1:08:04] their smarts and their warmth and so
[1:08:05] they hold back and they're
[1:08:06] underestimated and they're overlooked.
[1:08:08] >> I it's it's the starving artist
[1:08:11] >> in my mind who's like
[1:08:12] >> totally
[1:08:13] >> in their I mean in their basement or
[1:08:14] whatever just like masters at their
[1:08:16] craft
[1:08:16] >> so good
[1:08:17] >> so talented but they're like but I'm
[1:08:19] waiting for someone to discover me. I'm
[1:08:20] not going to put myself out there and
[1:08:22] like
[1:08:22] >> because they don't have the courage.
[1:08:23] >> Yeah.
[1:08:23] >> So so it's starving artists and the
[1:08:25] other big one the other big one right
[1:08:26] with starving artists and brilliant
[1:08:28] entrepreneurs.
[1:08:29] >> Oh,
[1:08:30] >> I have so many students who are like the
[1:08:31] tinkerers, the entrepreneurs. They have
[1:08:33] this great side, this, great idea, and
[1:08:34] they have a put it out there or
[1:08:36] >> but they're afraid to talk about it.
[1:08:37] >> Why? Because they're afraid to fail,
[1:08:38] afraid to be criticized, afraid to be
[1:08:40] judged.
[1:08:41] >> You know, it feels uncomfortable to
[1:08:43] clearly signal warmth and competence if
[1:08:45] you don't have a lot of belief in
[1:08:48] yourself. So, entrepreneurs, they'll
[1:08:50] have a belief in their idea, but not
[1:08:52] themselves. Oh man.
[1:08:53] >> And that kills me because I'm like you I
[1:08:55] watch Shark Tank, right? I love Shark
[1:08:57] Tank because you see some entrepreneurs,
[1:08:59] they believe in their ideas and they
[1:09:00] believe in themselves. Their pitches go
[1:09:02] great
[1:09:02] >> and they get invested.
[1:09:04] >> Yes. Because we like people who believe
[1:09:06] in themselves. We like people who
[1:09:07] believe in their own warmth and
[1:09:08] competence. So these starving artists or
[1:09:11] brilliant entrepreneurs, they are so
[1:09:13] they know their numbers, they have their
[1:09:14] pitch deck, they have this great
[1:09:16] business idea, but they don't believe in
[1:09:18] themselves. And so they get in the room,
[1:09:21] they get to investors, they go to
[1:09:22] networking events, and they can't get
[1:09:23] buy in because they're just under
[1:09:25] signaling. And I hate this, but I hate
[1:09:28] this, but you can have the best idea in
[1:09:31] the world. If you don't know how to show
[1:09:33] it or share it, it will not get heard.
[1:09:35] >> So what is the best way to signal that
[1:09:36] you have competence and confidence, I
[1:09:39] guess?
[1:09:40] >> Well, it's enough confidence to show
[1:09:42] your warmth and competence if we're
[1:09:44] going to play with
[1:09:44] >> competence and confidence.
[1:09:46] >> Yeah. Yeah. Confidence and warmth. So
[1:09:47] what are the what are the signals when
[1:09:48] you're in person or in a group or on a
[1:09:50] stage or board meeting or around
[1:09:52] colleagues or any of these things
[1:09:53] without bragging about yourself like I
[1:09:55] can do this and I can do that.
[1:09:56] >> That's the worst right like that's the
[1:09:58] worst. Um okay so the first thing is to
[1:10:01] understand that there are different
[1:10:02] channels that we use to communicate.
[1:10:03] There are four different channels is
[1:10:04] actually in my my last book cues. So
[1:10:07] verbal, the words you use. Non-verbal,
[1:10:09] your body language, your gestures, your
[1:10:11] facial expressions. Vocal, how I say my
[1:10:13] words, my pace, my volume, my cadence,
[1:10:15] and my ornaments, the colors I wear, the
[1:10:17] ornaments, what I'm holding in my
[1:10:18] profile picture, what's on your set,
[1:10:21] those are all actually showing warmth
[1:10:22] and competence. Think about if you pop
[1:10:24] on a video with someone and they have
[1:10:26] credentials behind them, competent.
[1:10:28] >> Yeah.
[1:10:29] >> They have family pictures. Warm.
[1:10:32] Both of those might be true. Right.
[1:10:34] Right. Right. Both of those might be
[1:10:36] true, but it's just a signaling. You
[1:10:37] chose what you're going to have behind
[1:10:38] you, either your credentials or family
[1:10:39] photos, but both are true. That's why
[1:10:41] it's like this is less about
[1:10:42] authenticity in the in the traditional
[1:10:44] sense and more about what do you want to
[1:10:45] signal. You have choice with all four of
[1:10:48] those channels. You have choice and
[1:10:50] there are things
[1:10:50] >> kind of like your personal brand.
[1:10:52] >> It's your charisma flavor. Exactly. We
[1:10:54] use how you present yourself.
[1:10:56] >> That's it. So your I believe you can
[1:10:58] kind of create a recipe for your brand.
[1:11:00] You can create a recipe for your
[1:11:01] charisma flavor. For example, look at
[1:11:03] Oprah and Steve Jobs. Both of those
[1:11:06] people are charismatic, but they signal
[1:11:09] totally differently. They have their own
[1:11:12] blend of cues. And this is really
[1:11:13] important because sometimes I'm like
[1:11:15] clipped on social media of like always
[1:11:17] do blleh or never do ble cuz I know that
[1:11:20] they go crazy, but really I want you to
[1:11:22] create your recipe, right? Like some
[1:11:23] cues will work for some people and some
[1:11:24] won't work for others. Like for example,
[1:11:26] like this is a steeple. This is a high
[1:11:28] competence cue. So, when we touch the
[1:11:30] tips of our fingers together, for anyone
[1:11:31] who's just listening, you touch the tips
[1:11:33] of your fingers together to make like a
[1:11:34] little steeple. This is rated research-
[1:11:37] wise as the most competent gesture a
[1:11:39] leader can make.
[1:11:40] >> Come on.
[1:11:40] >> Rated. Yes. As the most competent
[1:11:42] gesture a leader can make. It's kind of
[1:11:44] like a power pose for the hands. It
[1:11:45] makes you look sort of wise and thought
[1:11:47] out. Now, don't drum. That's very evil,
[1:11:49] right? Like that's very that little
[1:11:51] difference.
[1:11:53] I'm going to take over the the nuclear
[1:11:55] power plant, right? So, just like that
[1:11:57] just even that is different, right? Like
[1:11:58] so this uh poise versus like drumming.
[1:12:01] So you can choose to do a steeple to
[1:12:04] look competent if you feel competent if
[1:12:07] you want to. But some people are like
[1:12:09] >> that feels weird. Yeah.
[1:12:10] >> Feels weird. Great.
[1:12:11] >> It's like a power move or something or
[1:12:12] >> great. So that's why like Kevin Olirri
[1:12:14] on Shark Tank.
[1:12:15] >> He's always doing it and that is natural
[1:12:17] to him
[1:12:17] >> and he kind of taps like this.
[1:12:19] >> Yeah. He tap he's thinking and you know
[1:12:20] when he's tapping he's really processing
[1:12:22] the math
[1:12:23] >> that is on brand for him. He is thinking
[1:12:25] about something highly competent and he
[1:12:27] is signaling it. We love it. Right? Like
[1:12:30] it is that clarity of signal and that
[1:12:32] alignment with his brand fits. I would
[1:12:34] never want you to do this evil if you're
[1:12:36] like feel silly. [laughter] I feel
[1:12:38] silly. Right? So then I'm going to give
[1:12:40] you other competent ideas, other
[1:12:41] competent cues. There are 97 cues to
[1:12:43] choose from. So you can choose, pick and
[1:12:44] choose. So another competent one if you
[1:12:46] don't like the steeple.
[1:12:46] >> What are three that you do a lot?
[1:12:48] >> Okay. So my favorite my favorite three
[1:12:50] in my recipe, right? This is not going
[1:12:52] to work for everyone, but in my recipe
[1:12:53] is I'm working pretty hard to stay in
[1:12:55] the lowest end of my natural tone,
[1:12:57] >> not up high.
[1:12:57] >> So, like when I'm talking to my girls or
[1:12:59] my kids, I'm usually talking up here.
[1:13:00] And if I'm talking up here for the whole
[1:13:02] interview, you'd be like, "What is she
[1:13:04] doing?
[1:13:05] >> She sounds like really crazy, you know?"
[1:13:08] >> But that's still those are both natural
[1:13:10] to me. But I like using the lower end of
[1:13:13] my voice, like the basement of my voice.
[1:13:15] Um, it helps me feel more grounded. it.
[1:13:17] I I know when I am going a little
[1:13:19] higher, [gasps]
[1:13:20] >> I need to take a deep breath. I'm going
[1:13:22] to lower my shoulders. So, it's it's my
[1:13:24] own internal signal, but I also know
[1:13:25] it's clearly signaling to you that I
[1:13:27] feel good. So, a lower tone is one of my
[1:13:29] favorite cues. It's also could be called
[1:13:31] a power tone. I also would recommend
[1:13:34] >> at the end of your sentence, hitting it
[1:13:36] at the end. So, not going up, but going
[1:13:39] down. So, instead of my name is Vanessa,
[1:13:43] >> instead my name's Vanessa,
[1:13:45] right?
[1:13:46] that is going to give a totally
[1:13:48] different vocal first impression.
[1:13:50] >> Okay,
[1:13:50] >> so going down at the end of your
[1:13:51] sentences,
[1:13:52] >> thinking about using the lowest tone of
[1:13:53] your voice, that's one of my favorite
[1:13:54] cues. Um, I do use a steeple on the
[1:13:56] cover of Q's, so I do I do like that Q
[1:13:58] occasionally, but I know it can rub
[1:14:00] people the wrong way. And then another
[1:14:01] It's so hard to pick favorite cues.
[1:14:04] The other one that I really like would
[1:14:06] be a lower lid flex. So, a lower lid
[1:14:08] flex is when I harden my lower lids. Um,
[1:14:12] universally, human beings do this when
[1:14:14] they're trying to see better or hear
[1:14:15] better or scrutinize or listen. It is
[1:14:18] um, a cue of intensity. I'm a pretty
[1:14:20] intense person. I don't know if like
[1:14:22] when you're talking to me, right? Like
[1:14:23] I'm like with you. So, I kind of it fits
[1:14:26] my brand. Um, and so if I'm going to do
[1:14:28] a little lower lid flex, it shows you
[1:14:30] like I am so deeply listening to you
[1:14:31] that I want to like see everything.
[1:14:33] >> Yeah,
[1:14:33] >> that's that works for me, not everyone.
[1:14:35] >> That's beautiful. So, what is the new
[1:14:38] subtitle of the book? Okay, the new
[1:14:39] subtitle, how to connect with anyone and
[1:14:41] make every interaction count.
[1:14:43] >> It's beautiful.
[1:14:44] >> I like really happy that you brought up
[1:14:45] the liability thing because I haven't
[1:14:46] been able to talk about
[1:14:48] >> why and that nuance. And I I think that
[1:14:52] really that what we need to be doing
[1:14:53] right now is connecting. Yeah,
[1:14:55] >> that's more than more important than
[1:14:56] being likable. And it's, you know, my
[1:14:58] thing is having the courage to
[1:15:02] put yourself out there and knowing it's
[1:15:03] not going to be perfect in every
[1:15:04] interaction, you know, and the more you
[1:15:06] do those social experiments with
[1:15:08] yourself,
[1:15:09] >> just the more human you're going to be
[1:15:11] >> and the more likable you're going to be
[1:15:13] and you're going to make these
[1:15:14] conversations count. Okay. Wait, I have
[1:15:16] two challenges if you want to be brave.
[1:15:18] Okay.
[1:15:19] >> Challenge number one. This the safer
[1:15:20] one, but so good. Sit down with someone
[1:15:23] and invite them for a cornerstone
[1:15:24] conversation. A cornerstone conversation
[1:15:26] are these foundational conversations
[1:15:28] with people who matter to you. Could be
[1:15:29] a partner, could be a colleague, could
[1:15:32] be a best friend, could be a parent,
[1:15:33] could be a sibling.
[1:15:33] >> Do you tell them this is a cornerstone?
[1:15:35] >> You tell them. You send them this
[1:15:36] interview and say, "Lewis and Vanessa
[1:15:38] told me that we should have a
[1:15:39] cornerstone conversation and I love you
[1:15:40] so much or I care about you so much. I
[1:15:42] picked you."
[1:15:43] >> Then I want you to do all the questions
[1:15:45] we talked about in this interview or the
[1:15:46] nine power questions in here. I have
[1:15:48] three questions per level. You start
[1:15:50] with level one and you work your way up
[1:15:51] to level nine. But level three, right?
[1:15:53] the the ninth one is the hardest, right?
[1:15:56] So, you work your way up. That
[1:15:58] experience of going through those
[1:16:00] questions together is transformative. It
[1:16:03] will level up the relationship or not
[1:16:05] >> depending on who it is you're talking
[1:16:07] to. Okay? So, like you want to pick
[1:16:08] carefully. That's challenge number one.
[1:16:10] That's that's in interpersonal. My
[1:16:12] intrapersonal challenge like my just for
[1:16:14] your own growth if you're willing is to
[1:16:17] do a yap challenge. So, a YAP challenge
[1:16:19] is practicing the feeling of sharing
[1:16:22] your idea with authority, even if you're
[1:16:24] uncomfortable.
[1:16:25] >> Mhm.
[1:16:25] >> I want you to very briefly prepare for
[1:16:28] something that you believe in, a piece
[1:16:29] of advice or a tip. I want you to turn
[1:16:31] on your camera, press record, and film
[1:16:33] yourself for 60 seconds talking about
[1:16:35] that idea, and then stop. Don't edit it,
[1:16:37] post it.
[1:16:38] >> Yeah. One time.
[1:16:39] >> One time.
[1:16:39] >> Don't take 20.
[1:16:40] >> No re-records. No.
[1:16:41] >> Go.
[1:16:42] >> Because you'll feel what it feels like.
[1:16:44] It doesn't work in front of the mirror.
[1:16:45] it just doesn't work as well
[1:16:46] >> to feel what it's like in your body to
[1:16:48] feel uncomfortable and to do it and to
[1:16:50] push.
[1:16:51] >> You need stakes
[1:16:52] >> because if you just say, "I'm going to
[1:16:53] record this 20 times so I feel like it's
[1:16:55] ready."
[1:16:56] >> And that's tricky because when you've
[1:16:58] never done it before, you're like, "Ah,
[1:16:59] I don't sound good."
[1:17:00] >> Whoa. I Oh my gosh, my voice wavers. Oh
[1:17:02] my gosh, I don't use any hand gestures.
[1:17:03] >> What's this? I look like an idiot.
[1:17:04] >> Oh my gosh, my But like, tell them it's
[1:17:06] for me. Like, send it to me. That's
[1:17:07] fine. Like if you have one piece of
[1:17:09] advice for me, your favorite
[1:17:10] conversational tip, send it to me just
[1:17:13] as practice.
[1:17:15] >> I think that we're flexing. We're
[1:17:17] flexing.
[1:17:18] >> This is powerful, Vanessa. I want to I
[1:17:20] want people to get the book. Make sure
[1:17:21] you guys grab it. Conversation uh how to
[1:17:24] make every conversation count.
[1:17:25] >> There you go.
[1:17:26] >> And be likable hopefully along the way.
[1:17:28] >> Also too,
[1:17:28] >> because likability is one of the I think
[1:17:31] it's seven levels of influence by Robert
[1:17:33] Chaldini. I think likability is one of
[1:17:35] them. Liking is what it's called.
[1:17:36] >> Liking. Mhm.
[1:17:37] >> So there is something to being likable
[1:17:39] as well. Um
[1:17:41] >> they can follow you anywhere online. Van
[1:17:44] Edwards on social media, your YouTube,
[1:17:46] your Instagram, all these places. Your
[1:17:49] website is also
[1:17:51] >> scienceofpeople.com.
[1:17:52] >> Science of people.com.
[1:17:53] >> I do a social strategy every Monday and
[1:17:55] an icebreaker. So you can use them in
[1:17:56] your team meetings or your
[1:17:57] conversations.
[1:17:58] >> You have an amazing newsletter if you
[1:17:59] want to understand all these things
[1:18:00] better too. Um they can get the book
[1:18:03] right now. And um couple final questions
[1:18:06] for you.
[1:18:08] What is the question you cuz you're
[1:18:10] we're not going to say your true age,
[1:18:11] but you know early early 40s, right? You
[1:18:14] said it.
[1:18:14] >> I'm 41.
[1:18:15] >> Okay. 41. [laughter]
[1:18:16] >> What's the question your 50-year-old
[1:18:19] self
[1:18:21] would love to ask you right now that
[1:18:23] will support you in having the the best
[1:18:26] decade of your 40s?
[1:18:28] If your 50-year-old was in front of you
[1:18:30] right now and said, "Vanessa,
[1:18:32] >> here's one question I want you to think
[1:18:33] about."
[1:18:35] >> That's going to change everything from
[1:18:36] your relationships to business to kids
[1:18:40] growing up to you, you uh becoming this,
[1:18:43] you know, empowered version of yourself.
[1:18:45] What's the question your 50 or
[1:18:46] 51year-old self would be asking you?
[1:18:49] >> Maybe just because you've been doing it
[1:18:52] one way, does it mean you can't do it
[1:18:53] another?
[1:18:55] Like I think I've been in this business
[1:18:57] for so long, you know? I posted my first
[1:18:59] YouTube video in 2007.
[1:19:01] >> Wow.
[1:19:02] >> Right. I've been I've been posting a tip
[1:19:03] a week for 20 years.
[1:19:05] >> Yeah.
[1:19:05] >> Right.
[1:19:06] >> And I've been doing it the same way. And
[1:19:08] I I think it's time to maybe think of a
[1:19:10] different way.
[1:19:12] >> I think it's maybe time. And so the
[1:19:14] question is like,
[1:19:15] >> could you do it a different way?
[1:19:17] >> So I'm thinking about some different
[1:19:19] ways to do it.
[1:19:19] >> That's beautiful. It's beautiful. I've
[1:19:21] asked you this question before, but I'm
[1:19:22] going to ask you from the a new chapter.
[1:19:24] You know, I guess the last time you were
[1:19:25] on was four years ago.
[1:19:26] >> Yeah. Four years ago. Yeah.
[1:19:27] >> So, imagine you get to live as long as
[1:19:29] you want.
[1:19:29] >> Okay.
[1:19:29] >> But it's the last day on Earth.
[1:19:31] >> And you get to create and reimagine or
[1:19:33] reinvent your life in any way you want
[1:19:35] to from this moment till then.
[1:19:36] >> Yeah.
[1:19:37] >> You get to live as long as you want. Um
[1:19:39] but for whatever reason, you got to take
[1:19:40] all of your work with you. So, this new
[1:19:42] book is gone. This conversation's gone.
[1:19:44] All your content gone from the internet
[1:19:46] forever.
[1:19:47] >> But you get to leave behind three final
[1:19:49] lessons to the world. three truths from
[1:19:51] you. What would those three truths be?
[1:19:53] >> Funny because I've done this with you
[1:19:54] before. So, it's it's cool to see, you
[1:19:56] know, how my own work has changed.
[1:19:59] >> Um,
[1:20:00] >> ask for stories, not facts.
[1:20:03] >> Like, if you just that will get you so
[1:20:06] far. Connection is better than going to
[1:20:08] the gym.
[1:20:08] >> Mhm.
[1:20:10] >> Or just as good as going to the gym.
[1:20:13] And if you're lonely, you're not alone.
[1:20:16] You know, I think like I've had moments
[1:20:18] of being lonely in very crowded places.
[1:20:20] You know, I was lonely in Austin even
[1:20:22] though I was surrounded by friends and
[1:20:25] that was like
[1:20:27] what's going
[1:20:28] >> something's off. Yeah. Interesting.
[1:20:30] >> And if anyone's like that, I would just
[1:20:32] say like you're not alone and it it's
[1:20:34] not a prescription like it's it's a
[1:20:37] state. It can be fixed.
[1:20:38] >> Yeah. That's beautiful. Final question.
[1:20:40] What's your definition of greatness?
[1:20:42] >> Oh, like do I stick with my original
[1:20:45] answer? Always questioning.
[1:20:47] >> I love there
[1:20:48] >> yourself, others. Always questioning,
[1:20:51] >> always learning.
[1:20:52] >> Vanessa, thanks for being appreciate it.
[1:20:54] >> Thanks [music] for having me again.
[1:20:56] >> How you are on a first date is very
[1:20:58] different than how you are on a 10th
[1:20:59] date,
[1:21:00] >> right? And it's still all you, but you
[1:21:04] you have to change for the situation.
[1:21:07] [music] We have no choice. It's how
[1:21:08] society functions. If we all just want
[1:21:10] to be our quote unquote true selves all
[1:21:12] the time, society would break. It would
[1:21:14] be chaos.