Amplify — flip a switch, fill the room

One flip of a switch — that is the entire setup. There is no dashboard to learn, no agency to brief, and no campaign to babysit. The engine shifts budget toward whatever is selling on its own; the per-channel numbers exist so you can see what happened, not so you have to act on them.

You can — Meta and Google will happily take your budget. What no ads manager can give you is where Amplify starts: a network of over 500,000 ticket buyers, followers, and practitioners in the conscious-events world, aggregated across the yoga teachers, kirtan artists, sound healers, and venues who live on BrightStar — and growing every day. Amplify begins its targeting with people who already attend gatherings like yours, runs every channel at once — Meta, Google, YouTube, TikTok, Pinterest, email, SMS, WhatsApp — and composes, places, and adjusts all of it without you writing a brief or opening an ads manager. A hand-run campaign is usually one channel, cold targeting, and your evenings. This is the other thing.

When your tickets are sold only on BrightStar, there is a fee on each ticket sold, usually paid by your guests at checkout: in US dollars it is US$1.79 + 3.7%, and each currency has its own rate, shown when you set up your event. It is per event, never a subscription. On top of that you set one daily budget for your emails and ads. If your tickets are sold elsewhere, or the event is free, there is no ticket fee: you pay per email and from your daily budget instead.

No. The BrightStar rates come with selling only on BrightStar, from the very first ticket of the sale; that is part of the agreement. You can still run Amplify for an event ticketed elsewhere, on the rates for tickets sold elsewhere: no ticket fee, 5¢ an email to BrightStar's audience, 1¢ to your own list, and BrightStar keeps 30% of the ad money instead of 15%.

It pays for your email sequence first, never more than half of it, and the rest always goes to your ads. Of the ad money, BrightStar keeps 15% when your tickets are sold only on BrightStar, or 30% when they are sold elsewhere, and the rest is spent on your ads. You are charged a little each day as it runs, never upfront, and you can pause or stop anytime.

You choose your budget. We suggest 15% of what your tickets could bring in, spread across the days until your event, and most campaigns sit between 10% and 20%. The one hard limit is technical: ads need at least ten times Meta's smallest daily ad budget, converted into your event's currency, or they never get past the stretch where Meta is still learning who to show them to. Below 10% of your ticket potential, a campaign rarely reaches enough people to fill the room, so we show you a short note to acknowledge before it launches.

Your event's own. Your daily budget and the per-ticket fee are billed in the currency your tickets are sold in, so an event in Vancouver pays in Canadian dollars. The email rates are set in US cents and converted into your currency inside your daily budget.

Meta ads across Facebook and Instagram — feed, stories, and video — plus the full email arc, social posting to your connected accounts, and SMS and WhatsApp where you have consent. Retargeting follows the people who visited your event page but did not book, with cart recovery and exit-intent working alongside it.

The campaign's warm foundation is three audiences combined: your own buyers, followers, and page visitors; BrightStar's network of 500,000+ ticket buyers and practitioners; and the audiences of every collaborator on the event — your headliners, co-teachers, and venue, who share their reach with a tap. Only after that foundation does the engine consider lookalikes. And every visitor the campaign earns joins your retargeting audience and contact list — audience you keep, whether or not you run Amplify again.

You set the voice once — your tone, your community, the words you use and the ones you never would — and everything Amplify writes follows it, from the announcement email to the replies in your inbox. Edit or regenerate anything; nothing is locked.

Maybe not — and Seva stays free forever for exactly that. Amplify earns its keep when you have seats left that word of mouth alone is not reaching: a bigger room, a new city, or an event you cannot afford to leave half-empty. Because it is per-event, you can bring it in only for those.