Teaching on creative vision
“We don't make movies to make money, we make money to make more movies.”
WD
Walt Disney

Walt Disney's assertion, "We don't make movies to make money, we make money to make more movies," encapsulates a profound philosophy of creativity and purpose. This statement reveals a commitment to the art of storytelling and the transformative power of imagination, suggesting that financial gain is merely a means to an end rather than the ultimate goal. In a world often driven by profit motives, Disney's perspective invites us to reconsider our own motivations and the deeper significance of our creative endeavors.

At its core, this quote challenges us to reflect on the nature of our contributions to the world. It speaks to the heart of experience design, where the act of creation is not solely about the product but about the legacy it leaves behind. By prioritizing the act of making over the act of selling, Disney encourages a vision that transcends mere commercial success, urging us to cultivate a creative spirit that seeks to enrich lives and foster connection.

The image / the metaphor

The imagery in Disney's quote is rich and evocative, suggesting a cycle of creativity that is both dynamic and regenerative. The verbs "make" and "money" are pivotal; they imply action and agency, emphasizing that creation is an active process. The phrase "make money to make more movies" evokes a sense of purpose-driven entrepreneurship, where financial resources are viewed as tools to fuel further artistic expression rather than ends in themselves.

Diving deeper into the metaphor, we see a vision of creativity as a living organism, one that thrives on nourishment and growth. Just as a tree bears fruit to sustain its own life cycle, so too does the act of creating films generate the resources necessary for future projects. This cyclical relationship between creation and finance highlights the interconnectedness of artistic vision and practical realities, suggesting that true creativity flourishes when it is rooted in a commitment to ongoing exploration and innovation.

In the speaker's tradition

Walt Disney's philosophy resonates deeply within the tradition of experience design, where the focus is on crafting meaningful interactions and narratives. Concepts such as dharma, which refers to one's purpose or duty, align closely with Disney's approach to filmmaking. By viewing creativity as a calling rather than a mere occupation, Disney embodies the essence of dharma, emphasizing the importance of pursuing one's passions for the greater good.

Moreover, this perspective can be likened to the Buddhist concept of sunyata, or emptiness, which teaches that true fulfillment comes from letting go of attachment to outcomes. In this light, Disney's focus on creating for the sake of creation itself reflects a profound understanding of the impermanence of success and the importance of engaging in the creative process without clinging to the fruits of that labor. This alignment with spiritual principles underscores the depth of Disney's vision and the legacy he sought to build through his work.

Living the teaching

Consider a modern scenario where a filmmaker embarks on a project not for the promise of box office success but to tell a story that resonates with their own experiences and values. This filmmaker might invest their time and resources into a documentary that sheds light on an overlooked community, driven by a desire to amplify voices that often go unheard. In this case, the act of creation becomes a vehicle for social change, illustrating how Disney's philosophy can manifest in contemporary artistic endeavors.

A reflection

As we contemplate Disney's words, we are invited to ask ourselves: What motivates my creative pursuits, and how can I align my actions with a deeper sense of purpose? This question encourages us to reflect on our own relationship with creativity and the legacies we wish to leave behind. By examining our motivations, we can cultivate a more meaningful approach to our endeavors, ensuring that we create not just for profit, but for the joy and impact of the stories we share.

Artist
Walt Disney

Wisdom from Walt Disney.

Got Questions?

Disney's quote emphasizes that the primary motivation for creating films should be the passion for storytelling and artistic expression, rather than financial gain. He believed that profits should serve as a means to continue creating, fostering a cycle of creativity that enriches both the artist and the audience.
You can apply this teaching by focusing on the intrinsic value of your work rather than solely on financial outcomes. Whether in your career or personal projects, prioritize your passion and the impact of your contributions, allowing the results to flow naturally from your commitment to creativity.
Yes, the concept of prioritizing purpose over profit is echoed in various experience-design texts, particularly those that emphasize user-centered design and the importance of creating meaningful experiences. Authors like Don Norman and IDEO's design thinking principles advocate for a similar approach.
Creative vision refers to the passion and intent behind artistic endeavors, focusing on storytelling and emotional impact. In contrast, commercial success is often measured by financial metrics. Disney's quote suggests that while both can coexist, true fulfillment comes from prioritizing creative vision.
Engaging in regular reflection and mindfulness practices can support living this teaching. By taking time to connect with your motivations and intentions, you can cultivate a deeper understanding of your creative pursuits and ensure they align with your values.

Continue Reading

View All