Seth Godin

“Art is what we call it when what we do might connect us.”

“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”

“Events are the last place where marketing is still real. Everything else is filtered through screens. Events are where you meet actual human beings.”

“You can't manufacture authenticity. You can only create the conditions where it emerges.”

“Risk is the price of entry into anything worth doing. The greatest events come from people willing to bet on what they can't yet see.”

“An event is only as good as the stories people tell about it afterward.”

“You can't manufacture authenticity. Either your event reflects genuine values and passion, or the audience will feel it immediately.”

“Your brand is the sum total of every interaction someone has with your event. You can't fake it.”

“Building something meaningful in the event space means understanding that you're not in the business of events. You're in the business of transformation.”