Robert Redford

“You have to understand that the audience doesn't owe you anything. You have to earn their presence.”

“Entertainment is about creating a safe space where people can feel something they don't normally allow themselves to feel in everyday life.”

“The most important thing is to create an experience that people will remember for the rest of their lives. That's what entertainment is really about.”

“Entertainment is not about giving people what they want—it's about giving them what they didn't know they needed.”

“The moment a live event begins is the moment anything becomes possible. That's what we're really selling.”