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Inspiration

Why Your Brain Believes the Words You Say About Fear

MP
Marisa Peer
Oct 11, 2026
11 min read

From Marisa Peer

Watch · 7

Picture a funfair ride at the top of its arc, riders whipping around and screaming. Are they terrified or thrilled? Marisa Peer's opening question in her October 2026 video is deliberately unanswerable from the outside, because the sound is identical either way. Her argument is that the same thing happens inside your head. The body's alarm system does not sort out what you mean. It takes the sentences you give it, along with the pictures you build, and goes looking for proof that they are true. In the video, the therapist and creator of Rapid Transformational Therapy lays out a practical theory of language: choose your words carefully, because your brain treats them as instructions.

Read · 9 sections

Is "I'm scared" the same as "I'm excited"?

Peer's first example is the most ordinary one. Before an interview, a first date, or a promotion meeting, most people say they are scared or terrified. Her instruction is blunt: "Never say I'm scared. Say I'm excited." She is not telling people to pretend. She is pointing out that the physiology of nerves and anticipation overlaps almost entirely, so the label is the only part you control. (0:00)

The claim she builds on that is the title of her video: "Your brain has zero choice. It must react to the words you give it. It doesn't have a choice. You are the one with a choice." (0:50) It is a provocative line, and it is worth reading as a model rather than a neuroscience finding. Peer's model is that the mind is a pattern-matcher that accepts the frame it is handed. Change the frame and the same nervous energy begins to read as readiness.

What is the "evidence-making robot" in your head?

Peer's shorthand for the mind is the "evidence-making robot." Her point is that the robot does not check whether a statement is accurate; it collects support for it. Say "I'm so nervous, I've got butterflies in my stomach," and the system will find butterflies. Say "I'm ready, I'm thrilled, I'm elated," and it will find the evidence for that instead.

The difference she draws next is the one that matters most in practice. "Hoping, wishing, dreaming are evidence that this is something outside of you." (1:45) If your plan rests on hope, the brain files the outcome under things that happen to you. If your language is active, it files the outcome under things you are doing. "I'm on it. I'm doing it. I'm actioning." Peer's phrasing puts the power back with the speaker: "No third party is required." Even when a boss or a date holds the decision, she argues, you still hold the ability to make the experience work, so the brain should be fed evidence of your own agency.

This is where her framework becomes less about mood and more about a working method. If you are going to rely on a robot that looks for evidence, supply it deliberately. Notice the verbs you reach for when you describe a goal. Hoping and wishing usually signal a story where the outcome belongs to someone else. Doing and actioning signal a story where you are already in it.

Can changing "I can't" to "I can" really change your life?

Peer treats "I can't" as the most common self-limiting sentence she hears. Her example is the phrase "It's just the way I am," which she calls simply untrue. "From the minute you were born, you are changing." (2:05) Her counter-practice is to say "I can" about change itself, including aging. "Every stage is a dream that's dying or one that is coming to birth." (2:25)

"Every stage is a dream that's dying or one that is coming to birth." (Marisa Peer, in her video, 2:25)

She illustrates the idea with her own life. When her daughter left for college, she says she could have cried, "Maybe I did a bit," but instead she traded her four-wheel drive for a sports car. Her reasoning was that she no longer needed a large car to ferry children around. "Look at your life," she tells viewers. "What is the dream that's dying and what is the new thing that you are birthing?" (4:20) The question is not a demand to feel fine about loss. It is a reframe that asks what is ending and what is beginning in the same moment.

She then lists "I can speak in public, I can let love in" as the positive versions of the sentences people use to shrink themselves. The pattern is consistent throughout the talk: find the limiting sentence, change its grammar, and keep the new version in the present tense.

Why does reframing "what have I forgotten?" matter?

The most relatable story in the video is about a child at a school gate. Peer's daughter would arrive at the gate and announce, "Mummy, I've forgotten." Peer's reply was, "Darling, what have you remembered?" The child then listed her swimming things, her book, and her art. (4:35)

Peer uses this to draw a rule: "So never say what have I forgotten. As you get to the door and turn back say, 'What have I remembered?'" She describes doing it herself, turning back for keys, passport, wallet, and phone charger. Her summary is compact: "What have I remembered sings I've got a great memory. What have I forgotten sings I've got an awful memory." (5:10)

The principle she extracts is "Everything is a reframe. When you reframe words you reframe your life." It is a small move with a clear logic. The same forgetting can be narrated as proof of a bad memory or as a list of things you did manage to hold onto.

What did the MRI story reveal about words and fear?

The emotional center of the video is a story about a client with cancer who could not stay still inside an MRI scanner. He would panic and need to be brought out, shaking. Peer asked him what he was thinking when he went in. His answer was a vivid image: he pictured himself dead, in a coffin, being cremated. As the scanner slid into the machine, he had compared it to exactly that. (5:20)

Her explanation is that the fear was not coming from the machine alone. "Remember everything you feel is the thoughts you think, the words you said." The client had effectively told his brain it was about to be cremated, and the body responded accordingly. Peer's intervention was to replace the frame. She suggested he say something like, "I always want 20 minutes to myself and here I am, I've got 20. I can lie in that scanner." Or: "This is just like being in my bed at home. I'm so chilled." (6:00)

She notes that the evidence changed with the language. "When he said he was trapped, it looked for evidence. Get out of there. When he said, 'I'm so chilled I could lie here all day,' that became his evidence." The scanner did not change; the story he told about it did.

Peer then discloses something she did not tell him at the time: she was also going through cancer. "When I said going through it, not so going through cancer. It had an ending." (6:40) When she went for her own scans, she found the same mechanism at work. Each time she thought about the client's frightened picture, the machine's alarms went off in her own body, and each time she returned to her own calm words, the alarms settled. "Every time I thought his thoughts, all the buzzers would go off. Every time I thought my thoughts, I was very chilled." (7:00) Her conclusion: "When you think certain thoughts, you create your reality."

It is worth noting that this is a single therapist's account, told from her clinical experience and her own scan. It is an illustration of her method, not a controlled study, and the video does not offer clinical data. What it does offer is a vivid demonstration of the idea she is teaching: the same physical situation can be narrated in opposite ways, and the narration matters.

Why shouldn't you say "my" before a problem?

Peer's next rule is perhaps the easiest to apply on the spot. "When you prefix anything with my, you own it." (7:40) Her examples include "my headache," "my cancer," "my greed," "my bad temper," and "my ex." She jokes that someone who has been divorced for twenty years is still carrying the ex as a possession, and that the sentence "my ex has ruined my life" keeps it alive. Her test is simple: if you do not want something, do not put "my" in front of it.

She tells a story about a reader who wrote to her after noticing how often they said "my Asperger's." The reader stopped, and reported that within three weeks the changes felt large. Peer quotes the reader as calling her book "weapons of mass transformation" and describing a shift from "I can't go there because of my Asperger's" to "I'm a normal person. I can go to normal places." (8:00) Peer's advice is to swap "my" for "the," which creates distance without denial. "Call it 'the', never 'my'." (8:50) This is a direct claim about the grammar of ownership, and she presents it as a practical adjustment rather than a cure.

Is "losing weight" the wrong phrase to use?

The final section turns to weight, and Peer's point is about the word "loss." She lists a set of verbs people use for weight, including dropping, shedding, and discarding, and argues that the language of loss carries an ambiguity she does not want. "If you lost weight," she says, the word can slide into "losing, loss, being a loser." (9:10–10:00) Her preferred alternatives are shedding and discarding, which describe an action you are taking rather than a deficit you have suffered.

The logic is the same as the rest of the talk. Language is instruction. A word that quietly casts you as a loser is an instruction the brain will try to fulfill. Replace it with a verb that describes a choice and you change what the robot is looking for.

How do you apply this without it becoming a slogan?

The video's closing segment, titled "If you only change four words, change these," offers a short set of replacements, though the transcript is hard to reconstruct cleanly at that point, so readers should check the video directly for the exact four. The general pattern across the talk is consistent enough to use now:

  • Swap "I'm scared" for "I'm excited" before anything that matters, and let the physiology stay the same while the label changes.
  • Replace hope and wishing with active language about what you are already doing.
  • Turn "What have I forgotten?" into "What have I remembered?"
  • Remove "my" from problems you do not want, and use "the" to create distance.
  • Describe weight change as shedding or discarding rather than losing.

There is a sensible caution here. Peer is describing a method used in her therapy practice, and her claims about the brain are her own interpretation rather than settled science. Anyone dealing with a serious illness, anxiety disorder, or eating concern should treat these as complements to professional care, not replacements. The strongest takeaway from the video is smaller and more usable: notice the sentence you are about to say about yourself, and ask whether it is giving your mind the picture you actually want it to pursue.

Where to go from here

If the core idea landed, the best next step is to take one sentence you say daily and rewrite it in three forms: the fear version, the active version, and the ownership version. Try it for a week and notice which framing your body responds to. For further context on the speaker's background and books, her own website and published titles are the primary sources. The video itself is short and rewards a second watch, particularly the MRI story and the "my" section, where the transcript carries the most specific examples.

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Transcript

[0:00] Here's the most obvious example of all.

[0:03] I'm scared. I'm excited. I'm terrified.

[0:06] I'm excited. Imagine you've gone to a

[0:08] funfair.

[0:09] And people are on a ride and they're

[0:11] whizzing and then they're screaming.

[0:13] Are they screaming with excitement

[0:16] or happiness or terror? Honestly, none

[0:19] of us know.

[0:21] Because we can't tell because it's the

[0:24] same. I'm excited. I'm terrified.

[0:27] I'm scared. I'm thrilled.

[0:30] So, never say I'm scared. Say I'm

[0:32] excited. Yes, I'm about to go for an

[0:34] interview, go on a date. And I could say

[0:37] I'm so nervous. I could say I'm excited.

[0:39] I'm ready. I'm going on a date with

[0:41] someone new. I'm going for promotion.

[0:44] I'm going for an interview.

[0:46] Because you can choose. Your brain

[0:50] has zero choice. It must react to the

[0:53] words you give it. It doesn't have a

[0:55] choice. You are the one with a choice.

[0:57] When you choose I'm excited.

[1:00] I'm ready. I'm thrilled. I'm elated. I'm

[1:03] delighted rather than I'm scared. I'm

[1:05] terrified.

[1:07] I'm excited about going for an audition.

[1:09] I'm excited about speaking. I'm excited

[1:13] about going on a date. I'm excited. I'm

[1:15] thrilled about change. I'm elated. I'm

[1:17] delighted.

[1:19] The evidence-making rover that is your

[1:22] brain will find proof that's true. When

[1:24] you say I'm terrified. I'm so nervous.

[1:28] Oh my god, I've got butterflies in my

[1:29] stomach.

[1:31] It will find evidence to make that true.

[1:34] Your brain looks for evidence. That's

[1:35] its job and your job is to give it good

[1:38] evidence, solid evidence that's

[1:40] positive.

[1:42] Hoping, wishing, dreaming are evidence

[1:44] that this is something outside of you.

[1:47] I'm on it. I'm doing it. I'm actioning

[1:50] is that you are doing it. No third party

[1:53] is required. Of course, your boss is

[1:55] going to give you that job.

[1:57] The third party is the date you're going

[1:59] on, but you don't need to hope or wish.

[2:03] You have all the power to make it work.

[2:06] So, let's move from I can't to I can.

[2:10] I can't do it. I can't change. It's just

[2:13] the way I am. Well, that's not true.

[2:14] From the minute you were born, you are

[2:16] changing.

[2:18] And when you welcome change and see

[2:19] every change is change for the better

[2:21] and say, "I can.

[2:23] I can welcome aging. I can welcome every

[2:26] stage. Every stage is a dream that's

[2:28] dying

[2:30] or one that is coming to birth." When my

[2:32] daughter left home to go to college,

[2:34] I could have cried.

[2:36] Maybe I did a bit, but I took my

[2:39] four-wheel drive and bought a sports

[2:40] car.

[2:42] I thought, "Well, I'm free now. I love

[2:43] my daughter, but I'm free. I don't need

[2:45] to have a big car anymore to ferry

[2:46] around kids."

[2:48] Actually, she came back a lot,

[2:51] but it's okay.

[2:53] Look at your life. Every stage is a

[2:56] dream that's dying or something that's

[2:58] coming to birth.

[2:59] What is the dream that's dying and what

[3:02] is the new thing that you are birthing?

[3:05] >> If you've ever known or wished that you

[3:07] were capable of more, this might

[3:09] interest you. For 40 years, I've used

[3:12] the same techniques with royalty, with

[3:14] CEOs, and the most successful people in

[3:17] the world. And what I've learned in that

[3:19] time is this. So many people are held

[3:22] back by the very same core beliefs

[3:24] without ever realizing that they're

[3:26] there. Beliefs formed so long ago that

[3:28] they now shape everything you do. And

[3:31] when you understand the core of those

[3:33] beliefs and change them at a

[3:35] subconscious level, everything changes.

[3:38] Your confidence, your relationships,

[3:40] your health, your wealth, your

[3:42] happiness, your joy, your success in

[3:44] life. And that's why I created Upgrade

[3:47] Your Life, 12 weeks of life coaching

[3:50] with me using the same tools I use with

[3:52] my private clients. It's very hard to

[3:55] even get a session with me today cuz I'm

[3:56] so busy. But when you come to upgrade

[3:59] your life I'm working with you live as

[4:01] if you are my own private client. So if

[4:04] you're ready to make a change, this is

[4:06] your sign to get started. Click the link

[4:09] up here or in the description to

[4:12] register for a free information video

[4:14] and find out more. I can't wait to see

[4:17] that. I can't wait to show you that you

[4:18] can upgrade your life forever. And I'm

[4:21] going to help you do just that.

[4:23] Thanks for tuning in. Hope to see you

[4:25] there. So I can to I can't, I can do

[4:29] this. I can speak in public. I can let

[4:33] love in. I can remember stuff. You know,

[4:37] my daughter was very little

[4:39] and I take her to school. We'd get to

[4:40] the gate she'd go, "Mommy." She She'd

[4:42] go, "I've forgotten my swimming cuz I've

[4:44] Mommy, I've forgotten." I said,

[4:46] "Darling, what have you remembered?" She

[4:47] goes, "I've remembered my swimming

[4:48] stuff. I've remembered my book. I've

[4:50] remembered

[4:51] my art."

[4:53] So never say what have I forgotten. As

[4:55] you get to the door and turn back say,

[4:57] "What have I remembered?" I just got I

[5:00] turned back for my keys, my passport, my

[5:03] wallet, my phone charger.

[5:05] What have I remembered sings I've got a

[5:07] great memory. What have I forgotten

[5:08] sings I've got an awful memory.

[5:11] Everything is a reframe. When you

[5:12] reframe words you reframe your life.

[5:17] So many years ago a client came to see

[5:20] me and said, "You know, I'm having a

[5:21] problem. I've got cancer and I cannot go

[5:24] in the MRI scanner. In fact, when I go

[5:26] in it

[5:27] I get so terrified and I have a panic

[5:30] attack and they got to bring me out

[5:31] because I'm shaking. And in a scanner

[5:34] you have to be very still." I said,

[5:35] "Okay, well tell me. When you go in the

[5:37] scanner

[5:39] you're thinking a thought."

[5:41] Remember everything you feel is the

[5:43] thoughts you think, the words you said.

[5:45] "Yeah,

[5:46] I imagine I'm dead

[5:49] and I'm in the crematorium in my coffin

[5:51] being cremated. I'm like, "Wow, well, no

[5:53] wonder you feel anxious because you're

[5:54] in a scanner going to have your body

[5:56] scanned and you tell your brain,

[5:59] 'Well, I'm going to be dead soon.

[6:01] I'm going to be going into the

[6:04] crematorium in a coffin. It's going to

[6:05] feel just like this.' Cuz as the scanner

[6:08] slid into the machine,

[6:10] he compared it to being cremated.

[6:13] I said, "We we got to stop using that

[6:14] word. L- Why don't you say,

[6:17] 'I always want 20 minutes to myself and

[6:19] here I am, I've got 20. I can lie in

[6:21] that scanner. I've got 20 minutes to

[6:23] myself. I can just lie here and chill.'

[6:25] Or I could say, 'You know what?

[6:27] This is just like being in my bed at

[6:29] home. I'm so chilled. I'm just going to

[6:31] lie here

[6:32] and go to sleep for 20 minutes.'

[6:35] And I kind of told him the different

[6:37] words to use, the different signals to

[6:39] this evidence-seeking robot. Cuz when he

[6:42] said he was trapped, it looked for

[6:43] evidence. Get out of there. When he

[6:44] said,

[6:46] 'I'm so chilled I could lie here all

[6:47] day.'

[6:48] That became his evidence. And actually,

[6:50] I didn't tell him but I was also going

[6:52] through cancer. When I said going

[6:54] through it, not so going through cancer.

[6:56] It had an ending. And I too was going

[6:59] for some scans.

[7:01] And on my next scanning, I was lying in

[7:02] the machine and I thought about him and

[7:04] as I thought about him, all the buzzers

[7:05] went off cuz I was thinking, "Oh yeah,

[7:07] imagine being in a scanner thinking,

[7:09] 'Oh, I'm I'm in my coffin.

[7:11] I'm just about to be cremated.'" My body

[7:13] panicked. And then I thought, "No,

[7:16] I'm super chilled." And I I went back

[7:18] was and forwards thinking his thoughts,

[7:20] thinking my thoughts. Every time I

[7:21] thought his thoughts, all the buzzers

[7:23] would go off.

[7:24] >> [snorts]

[7:24] >> Every time I thought my thoughts, I was

[7:25] very chilled. So, when you think certain

[7:29] thoughts, you create your reality.

[7:32] Stop giving your mind the wrong

[7:34] pictures, the wrong words.

[7:37] When you change your words, you change

[7:39] your life. This is something so simple

[7:41] but I really love it. When you prefix

[7:43] anything with my, you own it. My

[7:47] headache, my cancer, my greed, my bad

[7:50] temper, my ex, my ex has ruined my life.

[7:55] Well, how long you've been divorced? 20

[7:56] years. Well, she's not yours, is he or

[7:59] she?

[8:00] So, if you do not want something, don't

[8:02] put my in front of it. My fat legs, my

[8:05] bad temper, my headaches, my migraine,

[8:08] my cancer. Someone wrote to me and said,

[8:10] "You know, I've read this book,

[8:12] and I noticed how much I said I've got

[8:14] Asperger's." He said, "I feel like

[8:16] you've given me weapons of mass

[8:18] transformation." I stopped saying, "I

[8:20] can't go there because of my Asperger's.

[8:21] I can't do that because of my I said, "I

[8:22] stopped saying it."

[8:24] You know what it's like? I feel like I

[8:25] haven't got Asperger's. In 3 weeks,

[8:28] everything has changed because of one

[8:30] thing. I stopped saying my Asperger's. I

[8:33] said, "I'm a normal person.

[8:35] I can go to normal places. I can do

[8:37] normal stuff." Cuz he was telling his

[8:39] brain I have Asperger's and all this

[8:41] stuff I can't do. But if I say I'm

[8:42] normal,

[8:44] look at all the stuff I can do cuz I'm

[8:46] normal.

[8:47] I invite you to do the same. My means

[8:51] you own it. But always say, "Hey, my

[8:52] gift."

[8:54] My gift as a therapist, my coding says,

[8:56] "Hey, come to my home. Meet my kids.

[8:59] This is my cat."

[9:01] But don't talk about my migraine, my

[9:03] headaches, my irritable bowel.

[9:06] And if you have something you want to be

[9:07] free of, call it the. The headache, the

[9:10] irritable bowel, the bad temper. The is

[9:13] ambiguous.

[9:14] My means you own it. And let's go to one

[9:17] more word, the word loss. People talk so

[9:20] much about I must lose weight. I've got

[9:22] to lose weight. I'm trying to lose

[9:24] weight.

[9:25] All pain is linked to the word loss.

[9:28] In fact, let's play a game. Tell me

[9:29] something great to lose.

[9:32] I lost my mind. I lost my memory. I lost

[9:34] my passport. I lost my temper. I lost my

[9:36] job. I lost my client, I lost the baby.

[9:40] You see, in ancient times loss was bad.

[9:43] If you lost weight,

[9:45] that was being ill. In fact, when I was

[9:48] in Africa, they called this illness the

[9:50] going skinny.

[9:52] Cuz you tended to lose weight only when

[9:53] you were sick.

[9:55] So, if you want to change your weight,

[9:58] you can say I'm dropping weight,

[9:59] shedding weight, discarding weight, but

[10:01] don't say losing. If you close your eyes

[10:03] and think of the word losing, do it now

[10:05] with me. Close your eyes, think of

[10:06] losing, loss, being a loser.

[10:11] Loser, loss, losing, it's all pain. But

[10:14] if you think of shedding or discarding

[10:16] or dropping, it's really much more

[10:18] ambiguous. I think of a garden shed, a

[10:20] snake shedding its skin, dropping a cup

[10:23] and it breaking, discarding something I

[10:26] don't want.

[10:27] So, please don't use the word loss about

[10:30] weight. Gain is good. We gain state as a

[10:33] diploma.

[10:35] Loss is bad.

[10:37] So, a lot for you to think of here, but

[10:39] you don't have to do all of this. Just

[10:40] pick the favorites. My favorites are

[10:43] hard becomes unfamiliar, want becomes

[10:46] require,

[10:48] pain becomes discomfort,

[10:50] and I am safe. I had to pick four.

[10:53] For you, I'd pick those four.

MP
Artist
Marisa Peer

Watch more from Marisa Peer on YouTube.

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Got Questions?

Frequently Asked Questions

Marisa Peer argues in her video that the brain reacts to the words and pictures it receives and then looks for evidence that they are true. She describes this as the brain's job, while the speaker keeps the choice over which words to use. This is her therapeutic model, not an established neuroscience finding.
Peer points out that people screaming on a ride or feeling nervous before an interview show the same physical signs whether the feeling is fear or excitement. Choosing the word excited, she says, directs the brain toward evidence that supports readiness rather than threat. The physiology stays the same; the framing changes.
Marisa Peer tells a story about her daughter saying she had forgotten things at school, and her reply asking what she had remembered. The shift turns a statement about a bad memory into a list of things you did hold onto. Peer recommends using this as a daily habit when leaving the house.
Peer found the client imagined being cremated in a coffin while in the scanner, which fueled his panic. She suggested he describe the scanner as twenty minutes to himself or like lying in his own bed. He reported finding it calm once his language changed.
She argues that prefixing something with 'my,' such as 'my cancer' or 'my migraine,' means you own it and keep it close. Her advice is to avoid 'my' for things you don't want and to use 'the' instead, which creates distance. She gives a reader's story about dropping 'my Asperger's' as an example.
Peer suggests words like shedding or discarding because she thinks 'losing' weight carries negative associations, including the word 'loser.' She frames the alternatives as describing an action you take rather than a deficit. The idea is to choose language that gives your brain a more useful instruction.
The video presents her methods as drawn from decades of therapy practice and personal stories, not from controlled studies. Her claims about how the brain works are her interpretation. People dealing with serious illness, anxiety, or eating concerns should use these ideas alongside professional care rather than in place of it.

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