Question 1

What exactly is Amplify?

Accepted Answer

What exactly is Amplify?

Amplify is the marketing engine built into BrightStar. When you create your event and flip it on, it writes your email campaign, builds and places your Meta ads, posts to your social channels in your voice, and answers messages from one inbox — composed from the event you already built: the description, the images, the video. There is no second brief to fill in.

It is event marketing automation built for the conscious-events world: promotion for sound baths, kirtan concerts, breathwork circles, yoga workshops, cacao ceremonies, and multi-day retreats. The AI writes your announcement and reminder emails, builds Instagram and Facebook ads from your own imagery, runs Google, YouTube, TikTok, and Pinterest placements, and retargets the people who visited your page but did not book.

Question 2

How much work is it to run?

Accepted Answer

One flip of a switch — that is the entire setup. There is no dashboard to learn, no agency to brief, and no campaign to babysit. The engine shifts budget toward whatever is selling on its own; the per-channel numbers exist so you can see what happened, not so you have to act on them. If you have never run a marketing campaign, never opened an ads manager, and never written a promotional email, that is exactly who this was built for. Set-and-forget event promotion is the entire design goal: the organizer teaches, hosts, and holds the room; the engine sells the seats.

Question 3

Why not just run the ads myself?

Accepted Answer

You can — Meta and Google will happily take your budget. What no ads manager can give you is where Amplify starts: a network of over 500,000 ticket buyers, followers, and practitioners in the conscious-events world, aggregated across the yoga teachers, kirtan artists, sound healers, and venues who live on BrightStar — and growing every day. Amplify begins its targeting with people who already attend gatherings like yours, runs every channel at once — Meta, Google, YouTube, TikTok, Pinterest, email, SMS, WhatsApp — and composes, places, and adjusts all of it without you writing a brief or opening an ads manager. A hand-run campaign is usually one channel, cold targeting, and your evenings. This is the other thing. Compare the alternatives honestly: boosting an Instagram post mostly reaches followers you already have, a marketing agency starts at a monthly retainer most independent teachers and studios cannot carry, and self-serve Facebook ads demand weekly attention plus a tolerance for the ads manager. Amplify prices per ticket sold, so the cost scales with the gathering instead of preceding it.

Question 4

What does Amplify cost?

Accepted Answer

$1.79 + 3.7% per ticket sold, per event — not a subscription. Turn it on for the events that need it and off for the ones that do not. Ad spend is separate, you set it, and a good starting point is 10–15% of your gross potential (your capacity times your ticket price). There is no monthly marketing subscription, no annual contract, and no setup fee — and ticketing itself starts free on the Seva tier. For a 150-seat $30 gathering, the honest ad budget guidance works out to roughly $450–$675 across the whole campaign, spent gradually and adjustable at any time.

Question 5

Where does my ad budget actually go?

Accepted Answer

To the ads themselves. You set the budget, it is billed as it is spent, and you can pause or stop at any time. BrightStar's fee is the per-ticket pricing above — we do not take a cut of your ad spend. That matters because most agencies and ad-management tools charge a percentage of ad spend, which rewards them for spending more. BrightStar's incentive is aligned the other way: we are paid per ticket sold, so the engine is tuned to sell seats efficiently, not to enlarge the invoice.

Question 6

Which channels does it run?

Accepted Answer

Meta ads across Facebook and Instagram — feed, stories, and video — plus the full email arc, social posting to your connected accounts, and SMS and WhatsApp where you have consent. Retargeting follows the people who visited your event page but did not book, with cart recovery and exit-intent working alongside it. In practice that means Instagram story ads and feed ads, Facebook placements, Google search ads for people already searching for a sound bath or yoga class near them, YouTube pre-roll, TikTok and Pinterest placements, an eight-email arc timed to your sales runway, and SMS and WhatsApp reminders where your community has opted in.

Question 7

Whose audience is it reaching — and whose audience does it build?

Accepted Answer

Whose audience is it reaching — and whose audience does it build?

The campaign's warm foundation is three audiences combined: your own buyers, followers, and page visitors; BrightStar's network of 500,000+ ticket buyers and practitioners; and the audiences of every collaborator on the event — your headliners, co-teachers, and venue, who share their reach with a tap. Only after that foundation does the engine consider lookalikes. And every visitor the campaign earns joins your retargeting audience and contact list — audience you keep, whether or not you run Amplify again.

The collaborator share is the part no ad platform can offer: a festival that books its headliners can put its ads directly in front of those artists' followers and past ticket buyers — 100% of the ad buy delivered to warm audiences instead of burned on cold top-of-funnel prospecting. A retreat can do the same with its teachers, a venue with its resident artists. It is how a first-year gathering borrows the trust of everyone on the bill.