How far can my prices move?

You choose. Your price on the day you turn Smart Pricing on becomes the base; you set how high it may go (10% to 100% above) and how low (0% to 50% below). Prices move one small step at a time — 3%, 5% or 8% of the base depending on the pace you pick — at most once a day and at most seven times a week.

What makes a price change?

Every six hours Smart Pricing looks at the last 48 hours: how many people bought, compared with how many viewed your event page. Below 50 page views it waits for more traffic. With the Balanced pace it aims for 2–5% of visitors buying; above that it suggests a rise, below it a decrease. It never lowers prices once 80% of the tickets are sold.

Do all my ticket tiers move?

Every paid, fixed-price tier moves together by the same proportion, so the gap between General Admission and VIP stays the same. Add-ons, free tickets, pay-what-you-can tiers, membership passes, hidden tiers, rooms and any tier that uses price steps are never changed by Smart Pricing.

Can I approve each change first?

Yes. With "Ask me first" (the default) you get an email with the suggested prices and the reason, and nothing changes until you press Apply on your event dashboard; a suggestion expires after 24 hours. With "Change automatically" prices move on their own and you get an email after every change.

What happens if I change a price myself?

Smart Pricing pauses straight away, leaves every price exactly as it is, and emails you. When you resume, it starts again from your current prices.

Will a buyer's price change while they are checking out?

No. A buyer keeps the price they saw once tickets are in their cart, and Smart Pricing does not move a price while anyone has those tickets in an open checkout. Prices are also frozen in the last 24 hours before your event starts.

Yes. "Revert to base prices" on your event dashboard puts every Smart-Priced tier back to its base price and pauses Smart Pricing. The price history beside it lists every change, who or what made it, and why.

Do buyers see the price history?

No. Buyers see one price — the current one. There is no countdown or "price went up" message on your event page.

Which BrightStar plans include Smart Pricing?

Smart Pricing is part of Elevate and Amplify, at no cost beyond the standard per-ticket platform fee.

Dynamic Pricing for Events | Setup Guide & Best Practices | Knowledge Base

What is Dynamic Pricing?

Current Price

$25

Tickets Sold: 0%

Responds to Demand

Prices rise when visitors buy quickly and ease toward your floor when they don't

Every Tier Moves Together

All paid tiers move by the same proportion, so the gap between GA and VIP stays the same

You Stay in Control

Set how far up and down. Approve each change or let it run, pause or revert any time

Calculate Your Potential

An illustration — what Smart Pricing earns depends on your own demand

Base Ticket Price

$

Maximum Price

$

Total Capacity

Pricing Style

Without Dynamic Pricing

$2,500

With Dynamic Pricing

$3,031

Additional Revenue+$531 (+21%)

How It Works

How prices respond to demand, step by step

$25

Turned on

0% sold

$26.50

Strong week

35% sold

$25

Quiet stretch

45% sold

$25

Final day

70% sold

You're In Control

Choose the pace that fits your audience

BehaviorMoves 5% of the base per change; aims for 2–5% of visitors buying

Best ForMost events (recommended)

Price Progression

$25

$26.50

$27.50

$29

How to Set Up Dynamic Pricing

Get started in under 2 minutes from your event dashboard

1

Open Your Event's Sales Tab

In your dashboard, open the event and go to Sales. The Smart Pricing panel sits under the sales figures (Elevate and Amplify events). You can also switch it on in the event wizard's Smart Pricing step.

2

Set Your Range

Choose how high prices may go (10–100% above today's price) and how low (0–50% below, or never lower). Today's prices become the base every move is measured from.

3

Choose How Changes Happen

Ask me first emails you each suggestion to apply or dismiss. Change automatically moves prices on its own and emails you after every change.

4

Pick a Pace and Turn It On

Gentle, Balanced or Bold sets the size of each step (3%, 5% or 8%). Balanced suits most events. Press Turn on Smart Pricing.

Best Practices

Start with Ask me first and Balanced — you see every suggestion and its reason before anything changes.
Keep the range modest at first — +25% / −15% (the default) gives room to respond without surprising anyone.
Turn it on once your prices are final — editing a price yourself pauses Smart Pricing, and resuming starts again from your new prices.
Read the price history on the Sales tab — every change lists the buyers, page views and conversion that caused it.

The Buyer Experience

One clear price — the current one

What Buyers See

General AdmissionFull access to the event

$42

No hidden fees. Price you see is what you pay.

Buyers see one price — the current one. No history, no countdown. A buyer keeps the price they saw once tickets are in their cart.

Built-in Guardrails

What Smart Pricing will never do

Go above your ceiling or below your floor — on any tier, even after rounding.
Change more than once a day, or more than one step at a time.
Change a price while a buyer has those tickets in an open checkout.
Change a price in the last 24 hours before your event, or on a draft or cancelled event.
Lower prices once 80% of the tickets are sold.
Override you — if you edit a price, it pauses and tells you.
Touch add-ons, free or pay-what-you-can tickets, membership passes, rooms, or tiers with price steps.

Troubleshooting & Edge Cases

Common questions when things don't behave as expected

Price isn't changing

Smart Pricing needs at least 50 event page views in 48 hours before it decides anything, changes at most once a day, and holds when conversion is inside the target range. If a suggestion is waiting for you, nothing else moves until you apply or dismiss it. The panel's Last check line says why the price held.

Smart Pricing paused by itself

It pauses when you change a price yourself (in the wizard or the dashboard), so it never overwrites your decision. Press Resume on the Sales tab; it starts again from your current prices.

Multi-day or multi-tier events

All Smart-Priced tiers move together, by the same proportion, based on the whole event's demand. A tier with price steps (dated price rises) is never Smart-Priced — each tier uses one or the other.

Free or donation-based tickets

Smart Pricing only applies to paid, fixed-price tiers. Free tickets, donation tiers, and sliding-scale options are unaffected. Use the separate Donations & Sliding Scale feature for those.

Explore the Full Smart Pricing Suite

Dynamic Pricing is one part of BrightStar's Smart Pricing Tools. See how the AI Price Optimizer, demand analytics, and dynamic pricing work together.

View Smart Pricing Feature Read the Deep Dive Blog Post →

Frequently Asked Questions

No, it works both ways. Prices rise when your event page turns visitors into buyers quickly, and ease down toward your floor when they don't. If you never want prices lowered, set "Lowest it may go" to "Never lower".

Ready to Maximize Your Revenue?

Enable Dynamic Pricing on your next event and see the difference data-driven pricing makes.

Create Event with Dynamic Pricing Still have questions? Contact Support