Upsell Affiliate Network

Your events Sell Through Other organizers' Carts.

When buyers purchase tickets to another event, your event appears as an upsell. If they buy, the organizer who surfaced it keeps the full commission you set — a rate you control (commonly 10–20%), with no platform split. Everyone grows. No one pays for ads.

Available on Elevate & Amplify plans
10–20%
Typical Commission
5%
Minimum Rate
5
Discovery Touchpoints
Elevate+
Plans & Above

The Problem

Cross-Promotion Shouldn't Require Handshake Deals

Most ticketing platforms keep your events in a silo. BrightStar connects them into a living network where everyone benefits.

The Old Way

  • Cross-promotion requires one-off deals with other organizers
  • No way to surface your events to buyers who just purchased similar tickets
  • Affiliates only earn on the primary ticket — not the full cart
  • No scoring system to ensure quality matches between events and audiences

With BrightStar

  • Your events appear in other organizers' carts automatically — no outreach needed
  • Buyers who just purchased similar tickets see your event at peak engagement
  • You earn the full commission on every ticket in the cart — not just the primary one, with no platform split
  • Proximity, demand, and commission rate are scored equally to surface the best matches

How It Works

Three Steps to Network Growth

Opt in, set your rate, and let the network do the rest.

STEP 01

Organizer B Opts In

Toggle on the upsell network from your dashboard. Set a commission rate (5% minimum). Your events enter the network instantly.

STEP 02

Scoring Selects the Best Events

When a buyer purchases tickets to Event A, the system scores your event by proximity, demand, and commission rate (equal weights). Top-scoring events appear in the upsell carousel.

STEP 03

You Keep the Full Commission

When your event sells through another organizer's cart, the organizer who surfaced it keeps the full commission you set — no platform split. Commissions are held until after your event date for refund protection.

Real Numbers

How the Commission Works

A $100 ticket with a 10% commission rate (you set it). Here's exactly where the money goes.

Ticket Price
$100
Commission (10%, you set)
$10
Surfacing Organizer (100%)
$10
Organizer B keeps $90

They set the 10% rate. They keep the full ticket price minus their chosen commission.

Surfacing Organizer earns $10

Their cart surfaced Event B, so they keep the full commission you set — no platform split. Earned on every ticket in the cart, not just the primary one.

Commissions held until after event date for refund protection. Paid via Stripe.

Who Benefits

Three Parties, Three Wins

The network creates value for every participant. No one loses so someone else can win.

Organizer B

The organizer whose event sells

Your events get discovered in other organizers' carts — reaching buyers who are already in a purchasing mindset. You control the commission rate. You keep the rest. Zero ad spend.

Organizer A

The organizer who surfaces the upsell

You keep the full commission the organizer set when their events sell through your cart — no platform split. Passive income that grows as the network grows. Your buyers get better recommendations. You get paid for it.

Affiliate

The person who referred the buyer

You earn on every ticket in the cart, not just the one you shared — the commission the organizer set, paid automatically through the affiliate program. One referral, multiple payouts. Your earning potential just expanded.

FAQ

Common Questions

Your Events Deserve a Bigger Audience.
The Network Delivers One.

Opt in. Set your rate. Let the network grow your reach while you focus on creating great events.

See Pricing & Get Started

Available on Elevate ($0.89 + 1.85%) and Amplify ($1.79 + 3.7%)

See it in action