Price suggestions, and prices that move with demand

Most organizers set a ticket price once, by feel, and never touch it again — even as a kirtan fills up faster than expected, or a retreat sits half-empty a week out. BrightStar's pricing tools give you two ways to respond: Smart Pricing can ask you first before it changes a price, or it can change prices for you. Either way, nothing changes on your event until you turn Smart Pricing on for that event.

Smart Pricing is turned on once for the whole event, and every eligible paid ticket tier moves together by the same proportion. You choose how it acts when demand changes.

In "Ask me first" mode, BrightStar proposes a price move, either up or down, and waits for you. You can apply it or dismiss it. A suggestion is based on the last 48 hours of page views and buyers. Ticket sell-through is used only to stop a price from being lowered when most tickets are already sold.

In "Change automatically" mode, BrightStar makes the move for you inside the range you set, and emails you each time.

The highest and lowest prices you set are what make automatic movement safe to leave running. You choose how far up it may go and how far down, or choose never to lower. Prices only move between those limits, never past them. Prices are also frozen in the last hours before the event starts.

Buyers who already have tickets in their cart keep the price they saw.

Every price change that Smart Pricing makes, that you approve, or that you make by reverting to your base prices is recorded in a price history on the event. Each entry shows the tier, the old and new price, the percent change, the reason, and whether the change was automatic, approved by you, or made by you. If you change a price by hand, Smart Pricing pauses and leaves every price where it is.

Dashboard → Gatherings → your event → Sales. Smart Pricing appears there as its own panel, where you can turn it on, set the range, choose the mode, pause, resume, or revert to base prices.