Ayse Durmush

Ayse Durmush is a global business consultant and AI optimisation expert who is also a trained meditation teacher. She describes her work as the place "where strategy meets soul", and she is known as The Transformation Expert.

Her career in business spans nearly three decades. Her site lists clients including Google, Apple, Adidas, Sony, Samsung, Virgin, LEGO, O2, RBS and NatWest. She began working with artificial intelligence in 2016. She founded The GEO Agency, which helps businesses get found and recommended by AI tools such as ChatGPT, Perplexity and Gemini, and AD Consults, an independent consultancy. She is the author of The ChatGPT Millionaire Blueprint, holds MCIM status with the Chartered Institute of Marketing, and is an Institute of Directors mentor. She also speaks on AI visibility, resilience and women in business.

Meditation and mindset run alongside the business work. Her site credits her with more than 70,000 meditation downloads, and her Insight Timer page says she teaches mind, body, spirit, personal growth and business. In 2015 she woke up paralysed from the neck down. She says she reversed the prognosis completely, and that the experience forced her to focus on her own life and rebuild from the ground up. Her site presents that experience as the root of her advice to founders and leaders under pressure.

Her journal includes Mindful March, a 2019 daily series of small practices: drinking your coffee in silence, eating without distractions, and thinking about the people you love. She credits Action for Happiness for launching Mindful March. Her writing now covers mindset, decision fatigue and short meditations alongside AI and business strategy.

She has written for The Independent and Elephant Journal, hosted a syndicated radio show, and spoken at the Chelsea Football Club Foundation.