Ayse Durmush

Ayse Durmush is a meditation teacher and global business consultant. Her site describes her as an AI visibility expert, and her work joins commercial strategy with a grounded, human approach under the line "Where strategy meets soul."

For nearly thirty years she has shaped commercial and digital strategy for large brands and for thousands of startups. The names she lists include Google, Apple, Samsung, Microsoft, LEGO and Virgin Media. She began working with artificial intelligence in 2016. Today she helps businesses stay visible as search moves from traditional SEO towards AI answers. She founded The GEO Agency and AD Consults, and she wrote The ChatGPT Millionaire Blueprint. She is MCIM qualified and a mentor with the Institute of Directors.

Meditation runs alongside the business work. She is a trained meditation teacher, and her site cites more than 70,000 meditation downloads. Her guided sessions are free on Insight Timer. On her blog she writes about short, practical meditation, gratitude, decision fatigue and energy. She holds that the strongest business thinking comes from grounded people.

Her talks and writing draw on resilience built from lived experience. She describes waking up paralysed in 2015 and reversing the prognosis, then rebuilding after the end of her marriage in 2018 and the death of her partner and business partner in 2022. She hosts the podcast Transformation Nation, on business mindset, health and success, and on her own recovery journey. She has been interviewed in GQ Magazine, has written for The Independent and Elephant Journal, and has spoken at the Chelsea Football Club Foundation.